Personalisation with HP
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Kirk Lewis, Global Head Site Flow Sales from HP about Personalisation. Kirk describes Personalisation as the ability to allow customers to fully express themselves however they like and how it has a different meaning for each person. Would individualisation be a more fitting name instead of Personalisation?
Richard discusses the current obstacles facing Personalisation from expanding and Kirk describes these obstacles as being due to accessibility, knowledge and awareness. Not all customers have access to technology or the knowledge on how to use it. Richard and Kirk also discuss why big brands and retailers not currently offering Personalisation? Kirk emphasizes that the print industry need to expand and get into new markets to grow their business.
Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich. The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. For more information please visit: HOME - Personalisation Experience 2023
Topics
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news

FESPA 2025 Feature Programme confirmed: both new and returning
FESPA Global Print Expo 2025 is set to introduce its newest editions to its feature programme, SmartHub and the ESE Pavilion, as well as welcome the return of existing features: the 2025 FESPA Awards; the high-adrenaline World Wrap Masters competition; and the Club FESPA Lounge.
.png?width=550)
My Personalisation Experience
Richard Askam, a pioneer in Personalisation, transitioned from the drinks industry to creating iconic campaigns like Coca-Cola's "Share a Coke." His speaking career, includes leading a TEDx talk, becoming an ambassador for FESPA . In the past, he has led the conference sessions for the Personalisation Experience" conference, and will return this year to speak in a panel discussion.

What Does LED Lighting Do for Your Textile Frame?
LED lighting transforms textile frames, enhancing visibility and colour vibrancy for impactful displays. At European Sign Expo 2025, EFKA will showcase innovative illuminated and non-illuminated frames, including 3D and modular designs. LED's energy efficiency and storytelling potential make them crucial for modern visual communication.