Personalisation

Personalisation with HP

by Richard Askam | 26/04/2023

FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Kirk Lewis, Global Head Site Flow Sales from HP about Personalisation. Kirk describes Personalisation as the ability to allow customers to fully express themselves however they like and how it has a different meaning for each person. Would individualisation be a more fitting name instead of Personalisation?

Richard discusses the current obstacles facing Personalisation from expanding and Kirk describes these obstacles as being due to accessibility, knowledge and awareness. Not all customers have access to technology or the knowledge on how to use it. Richard and Kirk also discuss why big brands and retailers not currently offering Personalisation? Kirk emphasizes that the print industry need to expand and get into new markets to grow their business.

Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich. The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. For more information please visit: HOME - Personalisation Experience 2023

by Richard Askam Back to News

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

The top outdoor prints in the UK
Outdoor Advertising

The top outdoor prints in the UK

Rob Fletcher showcases examples of the best outdoor print in the UK that are uniquely innovative.

19-07-2024
Sustainable signage: the future of lightboxes
Signage

Sustainable signage: the future of lightboxes

Among the various signage solutions, illuminated signs stand out for their ability to combine visibility with sustainability. James Gatica Matheson explores how sustainable practices are being integrated into the production of light signage and essential electrical safety requirements that align with the Sustainable Development Goals (SDGs).

15-07-2024
Bell Printers triumphs at FESPA Awards 2023 for its luxury coffee packaging
Packaging

Bell Printers triumphs at FESPA Awards 2023 for its luxury coffee packaging

Bell Printers won the bronze award at the FESPA Awards 2023 for the 'Luxury Packaging' category with its exquisite entry for Alluveim luxury coffee packaging. Mobin Akash, 3D Designer at Bell Printers discusses this crucial win, their winning entry and the importance of sustainability for this project.

15-07-2024
How to use software to redefine manufacturing in the ecommerce supply chain
Automation

How to use software to redefine manufacturing in the ecommerce supply chain

Debbie McKeegan speaks to Henrik Muller Hansen, founder of Gelato, where they discuss the pivotal role of software in redefining the manufacturing and fulfilment processes within the ecommerce supply chain.

11-07-2024