Personalisation

Personalisation with Douglas Gibson and Chris Minn from Infigo

by Richard Askam | 20/01/2023
Personalisation with Douglas Gibson and Chris Minn from Infigo

Richard Askam, The Personalisation Experience Ambassador speaks to Infigo's CEO, Douglas Gibson and Head of Global Marketing, Chris Minn about Personalisation.

Douglas Gibson and Chris Minn explains that Personalisation can be used in numerous ways by emphasizing the importance of tailored emotional content and emotional engagement for customers. Printers now have the opportunity to go directly to their customers. Personalisation is getting broader and is becoming more prevalent across all industries. An example includes adding signatures and drawings to products. Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich. The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. For more information please visit: Welcome - Personalisation Experience 2023

Preview & Download


by Richard Askam Back to News

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

WrapFest returns to Silverstone amid vehicle customisation boom
Vehicle Wrapping

WrapFest returns to Silverstone amid vehicle customisation boom

WrapFest, the dedicated show for the vehicle and surface decoration community will return to the prestigious Silverstone Race Circuit this year, running from 3-4 October 2024.

22-04-2024
Opportunities for large formt printers in labelling
Labels

Opportunities for large formt printers in labelling

Nessan Cleary shares how labelling can present a unique opportunity for large format print suppliers who are looking to grow and diversify their business.

22-04-2024
9 lean manufacturing principles for Garment Decorators
Garment Printing

9 lean manufacturing principles for Garment Decorators

Marshall Atkinson share various lean manufacturing principles to help streamline operations, reduce waste increase productivity and lower your business's costs.

22-04-2024
Are analytics services worthwhile for wide format printing?
Software

Are analytics services worthwhile for wide format printing?

Nessan Cleary shares how press manufacturers are increasingly offering machine analytics services and shares if these are good value for money in the wide format sector.

19-04-2024