Ocean Outdoor celebrates Beijing 2022 with Team GB campaign

Digital-out-of-home (DOOH) media owner Ocean Outdoor and Discovery/Eurosport have joined forces with Team GB to celebrate the 2022 Winter Olympic Games at locations across Great Britain.

The special campaign will see Ocean Outdoor carry highlights from Discovery/Eurosport of the Games, which are currently taking place in the Chinese capital of Beijing 2022, on 36 of its large-format full motion screens in 11 British cities during February.
 
Highlights such as British athletes in action and medal-winning moments will be shown in 20-second packages on the screen throughout the Games, which will run from February 4-17.
 
Ocean Outdoor said that the campaign would deliver 16 million adult impacts across its large format portfolio during the period of the Games, with highlights due to appear on screens in Manchester, Newcastle, Edinburgh, Glasgow, Birmingham, Liverpool, Leeds, Norwich, Nottingham, Bournemouth and across eight locations in Westfield Stratford City, Westfield London and Canary Wharf.
 
The deal follows a similar partnership with Discovery during last year’s Tokyo 2020 Summer Olympic Games and builds on Ocean’s official long-term media partnership with Team GB, which is now in its eighth year.
 
“Ocean’s coverage of the Olympic Winter Games Beijing 2022 winter Olympics builds on our successful association with Discovery and our long-term partnership with Team GB,” Ocena’s head of content and sponsorship Kevin Henry said.
 
“Our 2022 content programme gives Team GB comprehensive visibility across premium DOOH and reaffirms the importance of out of home as a broadcast medium on the journey to Paris 2024.”
Team GB has around 50 athletes competing at Beijing across several disciplines including snowboarding, bobsleigh, skeleton, speed skating and curling.
 
Athletes will be looking to build on Team GB’s success at the 2018 Games in PyeongChang, South Korea, where Team GB won a record five medals, including Lizzy Yarnold winning a gold medal in the skeleton for the second consecutive Games.
 
There were also bronze medals for Dominic Parsons and Laura Deas in the skeleton, while Izzy Atkin won bronze in the freestyle skiing and Billy Morgan in snowboarding.
 
British Olympic Association commercial director Tim Ellerton added: “Beijing 2022 promises to be a unique and exciting Games, which we will once again be sending an extremely competitive team to. We have made history at the last two editions of the Winter Games and we are excited to see what this crop of talent can achieve.
 
“This partnership between Discovery and Ocean will help bring the Games to life for fans throughout the UK and once again highlights the power of DOOH as an important broadcast medium.”