Moving into Digital Signage with MASSERDOTTI Group

Alberto Masserdotti, CEO of the MASSERDOTTI Group and President of FESPA Italia gave a talk during the Trend Theatre at FESPA 2019. The subject was ‘Moving into Digital Signage - International Innovative Printer Case Study’.
‘Moving into Digital Signage - International Innovative Printer Case Study’ is the title of the speech proposed by Alberto Masserdotti, CEO of the homonymous Group and President of FESPA Italia, during the busy program of conferences that filled the Trend Theatre of FESPA 2019. A look at the future of visual communication with a focus on the theme of digital transformation in retail and insights into the synergy between print and digital signage. All through a virtuous case history characterized by innovation and creativity: the one of MASSERDOTTI Group. A speech that was made just a few months after the one with which the Italian entrepreneur aroused the praise of world leaders in the print world in the exclusive setting of the FESPA Global Summit 2019.
Pioneer of digital printing, for over 50 years the name Masserdotti has been synonymous with entrepreneurial spirit and a DNA oriented toward innovation. A success story that continues now with an even more ambitious chapter that, from the new positioning, goes through the total digitalization of the company for Industry 4.0, aiming for a business expansion in new markets. Currently, the Group operates internationally as an industrial technological partner for the creation of high value-added communication projects, both in the Digital Decoration field and in Digital Signage, Mobility, and IoT through the Dominodisplay brand. Supported by its partnership with Samsung, this division of the Masserdotti Group, established in 2009, specializes in the study, design, and creation of customized multimedia solutions, and operates via on and off-line channels. On one side Dominodisplay, the e-shop of technological solutions for visual communication recently launched in France with a dedicated e-commerce on the other, the Dominodisplay Enterprise Solutions Business Unit for the development of large turnkey projects commissioned by leading industrial, retail, and fashion brands with worldwide distribution such as Liu Jo, with 12 single-brand stores in Europe, and Canali with 40 installations coordinated by the proprietary software Palinsesto, from Milan to Hong Kong.
Caption: Masserdoti Group Headquarters
“Today the point of sale looks for new meanings: on the one hand, retailers are understanding more and more the importance of technology, on the other, the users, accustomed to web searches, expect to receive, even offline, content that is customized for their needs,’ explained Masserdotti. ‘Right in this scenario, thanks to the constant investments in R&D and to the state-of-the-art of our manufacturing department, we propose ourselves as accelerators of Digital Transformation with a strong focus on the evolution of Retail from Shop to Media. We do it by combining digital decoration, which decorates spaces without the need of expensive masonry work, with the versatility of multimedia systems for a multisensory communication of the product that uses targeted messages.’ To fully complete the offer, a wide range of services ranging from Palinsesto, proprietary software for Digital Signage, to Content Creation & Content Management activities, from Project Management to Device Customization.
‘Since 1967 we have been following our customers on every front with flexibility and competence, guiding them in choosing the solutions most in line with their communication needs, both in terms of target and content. An approach that allows us to know the market in depth, anticipating the trends to give life to a constant evolution of the offer and of the areas of intervention,’ comments Alberto Masserdotti. ‘Intuitions that the market is confirming. At Fespa, for example, we have witnessed a significant presence of innovations dedicated to textile printing, which confirm our decision to invest, in recent months, in new industrial technologies to offer Soft Signage and Digital Textile with the added benefit of environmental sustainability.” For the Masserdotti Group, there are also news coming regarding LightBox, a sector with great potential for which a dedicated project will be launched shortly.
Topics
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news

Special Effects in DTF Will Make Your “Prints” More Memorable
The DTF market is expanding with new vendors and innovations like multi-head printers enabling diverse ink options (spot, neon). Decorative films offer streamlined special effects. Keypoint Intelligence tested metallic and glitter films, noting varied ease of use and wash durability. New technology using adhesive and foil directly promises further creative advancements in DTF.

SmartHub – Expectations, opportunities and why you should attend!
The SmartHub at Personalisation Experience 2025 in Berlin will showcase personalisation and smart production opportunities across industries like textiles. Featuring a Smart Factory Trail with brands like Inkcups and Trotec, and a conference with experts discussing AI, mass customisation, and profit strategies, it offers insights into reducing waste and boosting efficiency through digital methods. Panel sessions will explore growth, automation in textiles, and smart manufacturing.

How is AI revolutionising Large Format Print?
Nessan Clearly discusses how AI in print relies on data pattern matching, already enhancing software for large format providers. He predicts that this will result in increased AI integration in workflow planning, job queue management, colour correction, image upscaling, and predictive maintenance via sensors and vision systems, ultimately streamlining operations and offering greater flexibility.

One Ink for All? Exploring Pigment in Textile Printing
Digital textile printing faces complexity due to diverse substrates requiring specific inks. The industry seeks a universal ink, with pigment ink showing potential. While traditionally for natural fibres, advancements aim to broaden its application, simplify processes by reducing pre/post-treatment, and improve sustainability, though challenges like hand feel on garments remain.