Personalisation

Key trends and market shifts on Personalisation and Sportswear with Epson

by Debbie McKeegan | 25/04/2024
Key trends and market shifts on Personalisation and Sportswear with Epson

Debbie McKeegan speaks to Duncan Ferguson, VP of Commercial and Industrial Printing at Epson Europe about the market shifts and current trends around personalisation. Duncan shares the key trend of merging both fashion and sportswear.

Duncan Ferguson, VP of Commercial and Industrial Printing at Epson Europe, discusses market shifts and key trends driving product personalisation. He highlights the role of digital technology, the impact of the COVID-19 pandemic, and the merging of fashion and sportswear in the customisation and personalisation trend. Duncan emphasises the importance of quality and trust in garments, the democratisation of design and manufacturing, and the need for localisation and sustainability in the textile industry. He also discusses Epson's developments in printers and technologies for on-demand production, colour management, and sustainable fashion.

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