Key trends and market shifts on Personalisation and Sportswear with Epson

Debbie McKeegan speaks to Duncan Ferguson, VP of Commercial and Industrial Printing at Epson Europe about the market shifts and current trends around personalisation. Duncan shares the key trend of merging both fashion and sportswear.
Duncan Ferguson, VP of Commercial and Industrial Printing at Epson Europe, discusses market shifts and key trends driving product personalisation. He highlights the role of digital technology, the impact of the COVID-19 pandemic, and the merging of fashion and sportswear in the customisation and personalisation trend. Duncan emphasises the importance of quality and trust in garments, the democratisation of design and manufacturing, and the need for localisation and sustainability in the textile industry. He also discusses Epson's developments in printers and technologies for on-demand production, colour management, and sustainable fashion.
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news

FESPA 2025 Feature Programme confirmed: both new and returning
FESPA Global Print Expo 2025 is set to introduce its newest editions to its feature programme, SmartHub and the ESE Pavilion, as well as welcome the return of existing features: the 2025 FESPA Awards; the high-adrenaline World Wrap Masters competition; and the Club FESPA Lounge.
.png?width=550)
My Personalisation Experience
Richard Askam, a pioneer in Personalisation, transitioned from the drinks industry to creating iconic campaigns like Coca-Cola's "Share a Coke." His speaking career, includes leading a TEDx talk, becoming an ambassador for FESPA . In the past, he has led the conference sessions for the Personalisation Experience" conference, and will return this year to speak in a panel discussion.

What Does LED Lighting Do for Your Textile Frame?
LED lighting transforms textile frames, enhancing visibility and colour vibrancy for impactful displays. At European Sign Expo 2025, EFKA will showcase innovative illuminated and non-illuminated frames, including 3D and modular designs. LED's energy efficiency and storytelling potential make them crucial for modern visual communication.