IP and HP team up for breast cancer awareness

by FESPA | 11/10/2017
IP and HP team up for breast cancer awareness

Through the HP Office Pink Ream social marketing campaign, International Paper (IP) is supporting the fight against breast cancer.

It may look like a nice gimmick to bring some colour to the office, but the eye-catching new design of HP Office Paper Pink Ream is at the centre of an ambitious social marketing campaign that International Paper and its partner HP Papers US are bringing to Europe in October. 

The pink look isn’t just for fun. The colour has come to symbolise the worldwide fight against breast cancer. Every 19 seconds the disease is diagnosed somewhere across the globe.

Every 60 seconds a woman dies because of breast cancer, resulting in over 140,000 mortalities per year. In Europe, it is the most common cause of death among women above the age of 35 years.

In recognition of Breast Cancer Awareness Month in October, for every pack of HP Office Pink Ream paper sold, International Paper Europe will donate €0.10 (10 pence in the UK) to the Komen European Network (KEN). It is part of Susan G. Komen, the world's largest non-governmental breast cancer organisation.

For 35 years in more than 30 countries it has supported projects focused on education, research, treatment and therapies for fighting breast cancer. KEN operates in six European countries backing numerous initiatives with engagement, ideas, and financial support. 

In the US the cooperation between International Paper and Susan G. Komen dates to 2007. Since then, the company has donated more than $700,000 to the organisation. The European campaign is based on this long-established partnership.

Awareness, education, innovation

International Paper have agreed to donate at least €100,000 to KEN, with in-house forecasts suggesting that the amount could rise to €150.000. All proceeds from the campaign will be used for KEN projects within Europe, focusing on awareness, education and innovation. 

Among them is a new, multinational initiative highlighting health and lifestyle. It addresses girls in six countries aged 12 to 18, an age group that has previously been ignored when it comes to the breast cancer awareness.

In at least 100 schools per country the girls will learn about the importance of nutrition, physical activity and other aspects of healthy living. They will learn why alcohol, other drugs and smoking are so dangerous, especially in this stage of life. 

Another project is the Women Health Care Award, which will see €40,000 given to reward innovative ideas and initiatives addressing aspects of breast cancer. These range from monitoring and education to medical and therapeutic treatment as well as new ways to encourage awareness and prevention in corporate culture and public life.

International Paper extends its sincere thanks to all distribution partners who are encouraging awareness and engagement for the Pink Ream campaign with communication activities in their countries. 

by FESPA Back to News

Topics

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

FESPA Australia Annual Conference receives record attendance and explores key issues in the industry
Digital Printing

FESPA Australia Annual Conference receives record attendance and explores key issues in the industry

The FESPA Australia Annual Conference 2024 concluded with resounding success to the record number of attendees who met under this year's powerful theme: Transform, Inspire, Lead.

06-11-2024
FESPA Awards - celebrating excellence in interior décor and textiles
Interior printing

FESPA Awards - celebrating excellence in interior décor and textiles

The FESPA Awards contains 18 specialist categories, all entries are assessed per category by a professional panel of judges. The FESPA Awards 2023 once again highlighted the best and most creative in printing, design and sustainability. This article summarises 3 winners of the FESPA Awards 2023 in the Printeriors and roll-to-roll textiles categories.

06-11-2024
FESPA Brasil 2025 reaches 91% occupancy
Digital Printing

FESPA Brasil 2025 reaches 91% occupancy

FESPA Brasil 2025 will take place from 17 – 20 March 2025 at Expo Center Norte in Sao São Paulo, Brazil. Over 90% of the available exhibition stands have already been sold, the exhibition has achieved its target 5 months ahead of schedule.

05-11-2024
Driving on-demand printed textile production with Prinfab
Textile Printing

Driving on-demand printed textile production with Prinfab

Debbie McKeegan speaks to Prinfab's co-founders, Oliver and Harry Mustoe-Playfair during a site visit about their on-demand digital textile printing. Oliver and Harry share that sustainability is an important factor of the business as well as technical innovation, automation and the need for customer centric service.

31-10-2024