HP notes ‘strong demand’ for digital in Italy

by FESPA | 10/07/2019
HP notes ‘strong demand’ for digital in Italy

Rob Fletcher speaks to HP who have revealed an upturn demand for its digital print solutions in the Italian market, with corrugated producer Industria Cartone Ondulato (ICO) among the latest companies in the country to invest in its technology.

ICO has recently purchased a HP PageWide C500 Press to support its business transformation to digital post-print production. Installation of the device is due to begin this month at ICO’s facility in Pianella on the southeast coast of the country.
 
The HP PageWide C500 press will be running alongside a new Agnati Quantum2 corrugator, which has also recently been installed at the Pianella, enabling ICO to deliver high standard corrugated boards optimised for digital printing.
 
HP’s PageWide C500 has a top speed of 75 liner m/min and can print on material up to 1.32m wide and 2.5m long. In terms of board thickness, the HP device can handle F flute to BC double-wall flutes.
 
Speaking about the investment, Manlio Cocchini, chief executive of ICO, said in a statement that digital printing will provide greater customisation and flexibility for ICO’s customers throughout Italy, including both major and small brands that require smaller quantities and short delivery times. 
 
“High-volume digital printing is set to disrupt the corrugated packaging industry,” Cocchini said. “ICO is taking corrugated printing to the next level by launching on-demand, digital services with the offset-matching HP PageWide C500 and delivering this innovation to our customers.”
 
Cocchini also highlighted how the company’s new HP PageWide press will run using true water-based inks, which he said will allow ICO to deliver food-safe packaging and help to minimise the impact of printing in paper recycling.
 
Water-based inks from HP are odourless and free of UV-reactive chemistries, which, according to the manufacturer, make them suitable for a wide range of packaging applications, including primary and secondary packaging for food and personal care.
 
Speaking to FESPA.com about HP’s ongoing growth plans in Italy, Niv Ishay, WW marketing manager for PageWide and packaging at HP, said that demand for its solutions is on the rise and the manufacturer is actively looking to expand its customer network in the country.
 
Ishay told FESPA.com: “The Italian market is a very important market for us and is showing very strong demand to our portfolio of digital printing solutions and its value proposition.
 
“We see very high interest across the industry with some customers still in exploration phase to understand how digital technology can help them take a more action position in the market.”
 

by FESPA Back to News

Topics

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

Special Effects in DTF Will Make Your “Prints” More Memorable
Substrates

Special Effects in DTF Will Make Your “Prints” More Memorable

The DTF market is expanding with new vendors and innovations like multi-head printers enabling diverse ink options (spot, neon). Decorative films offer streamlined special effects. Keypoint Intelligence tested metallic and glitter films, noting varied ease of use and wash durability. New technology using adhesive and foil directly promises further creative advancements in DTF.

24-04-2025
SmartHub – Expectations, opportunities and why you should attend!
Personalisation

SmartHub – Expectations, opportunities and why you should attend!

The SmartHub at Personalisation Experience 2025 in Berlin will showcase personalisation and smart production opportunities across industries like textiles. Featuring a Smart Factory Trail with brands like Inkcups and Trotec, and a conference with experts discussing AI, mass customisation, and profit strategies, it offers insights into reducing waste and boosting efficiency through digital methods. Panel sessions will explore growth, automation in textiles, and smart manufacturing.

24-04-2025
How is AI revolutionising Large Format Print?
AI

How is AI revolutionising Large Format Print?

Nessan Clearly discusses how AI in print relies on data pattern matching, already enhancing software for large format providers. He predicts that this will result in increased AI integration in workflow planning, job queue management, colour correction, image upscaling, and predictive maintenance via sensors and vision systems, ultimately streamlining operations and offering greater flexibility.

24-04-2025
One Ink for All? Exploring Pigment in Textile Printing
Inks

One Ink for All? Exploring Pigment in Textile Printing

Digital textile printing faces complexity due to diverse substrates requiring specific inks. The industry seeks a universal ink, with pigment ink showing potential. While traditionally for natural fibres, advancements aim to broaden its application, simplify processes by reducing pre/post-treatment, and improve sustainability, though challenges like hand feel on garments remain.

23-04-2025