HP commits to $200m investment in water-based development

by FESPA | 13/11/2019
HP commits to $200m investment in water-based development

Global print giant HP has announced plans to invest $200m (£155.7m/€179.8m) in developing new water-based print solutions and innovations, with the aim of improving the entire product lifecycle in the corrugated and textile print sectors.

Revealed this week, the initiative will see HP spend $200m on water-based R&D efforts over the next five years to develop a next generation of print, printhead and press technology.
 
The project will build on HP’s existing innovation in water-based ink technology, including solutions created for the sign and display market such as its HP Latex inks products, as the manufacturer seeks to offer customers more solutions with greater environmentally friendly credentials.
 
Speaking to FESPA.com about the new initiative, Santi Morera, general manager and global head of graphics solutions at HP, said that the investment will bring benefits across the whole product lifecycle. This includes industry professionals who use HP print systems, through to the end users of the printed product, and for the final reuse, recycling, or disposal of that product.
 
“Water-based inks offer an outstanding overall sustainable solution, particularly when compared to solvent-based inks or inks that incorporate UV reactive chemistry,” Morera said. “This investment provides a solid foundation to develop non-hazardous and low VOC-emitting inks.
 
“HP’s true water-based inks for corrugated packaging have already shown superiority in sensitive applications such as food packaging. HP has consistently made and will continue to make significant investments into water-based solutions, and water-based inks are already widely used across the HP print portfolio.”
 
In terms of why HP has made the commitment and why it believes these types of solutions are important for the modern print industry, Morera said that demand for sustainable and greener printed products is increasing worldwide and print service providers must respond in order to retain and win new customers.
 
“HP’s purpose is to create technology that makes life better for everyone, everywhere,” Morera said. “Purpose demands a blueprint for thinking that considers every aspect of what makes life better for everyone, everywhere that reaches beyond product and profit.
 
“HP calls this Sustainable Impact, which has been at the heart of HP’s reinvention journey, fuelling innovation, growth and strengthening our business for the long-term. In 2018, Sustainable Impact helped HP to win over $900m of new revenue, an increase of 35% over 2017.”
 
The new project comes after HP in September also announced that, over the next five years, it will contribute $11m to the World Wildlife Fund (WWF) to help restore part of Brazil’s threatened Atlantic Forest and increase sustainable management of state-owned farms and forest plantations in China, ultimately protecting a combined area of 200,000 acres.
 
“HP’s partnership with WWF will support the development of science-based targets for forests, estimating carbon and nature co-benefits of forest restoration and improved forest management,” Morera said. “The new initiative with WWF begins in November and marks the launch of HP’s Sustainable Forests Cooperative.”
 

by FESPA Back to News

Topics

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

Are analytics services worthwhile for wide format printing?
Software

Are analytics services worthwhile for wide format printing?

Nessan Cleary shares how press manufacturers are increasingly offering machine analytics services and shares if these are good value for money in the wide format sector.

19-04-2024
Smart factories and customisation technology explored at Personalise Make Wear 2024
Personalisation

Smart factories and customisation technology explored at Personalise Make Wear 2024

FESPA's Textile Ambassador, Debbie McKeegan speaks to industry specialists at Personalise Make Wear at Personalisation Experience and Sportswear Pro 2024 held in Amsterdam. Each day of the exhibitions Debbie hosted a fire-side chat with these specialists to discuss various industry topics. During this Fire-side chat with Antigro, Caldera, Print Logistics, Inkcups and Kornit Digital they discuss the role of digital technologies in personalisation, reshaping the supply chain, the future of manufacturing and more.

19-04-2024
The pros and cons of Digital Signage and Printed Signage
Signage

The pros and cons of Digital Signage and Printed Signage

Sonja Angerer discusses the pros and cons of both digital signage and printed signage. Current developments such as artificial intelligence and spatial computing are changing the situation once again. How will this shift affect printers?

18-04-2024
How to create an efficient smart factory
Personalisation

How to create an efficient smart factory

Debbie McKeegan speaks to industry specialists at Personalise Make Wear in Amsterdam about smart factories and customisation technology. Debbie speaks to Antigro, Caldera, Print Logistic, Inkcups and Kornit Digitial.

18-04-2024