We speak to Xavier Carreras Sanchez, Strategic Account Manager at Navori Labs during European Sign Expo 2024 at the RAI in Amsterdam about how to offer clients a combination of both digital and traditional signage to generate the most effective content.
Both forms of signage have advantages and disadvantages, however Xavier reiterates that both forms should and can co-exist. By using smart signage, this adds more value to clients who are intersted in reaching a wider audience with their personalised content.
For more information on Navori Labs please visit: https://navori.com/
For more information on European Sign Expo, Europe’s leading signage and visual communications exhibition please visit: https://ese.fespa.com/