How GoCustom Clothing are using screen and digital printing for Personalisation

Debbie McKeegan speaks to GoCustom Clothing who offer high quality personalised garments. The business uses both screen and digital printing tehcnologies for their on-demand customised apparel.

GoCustom Clothing are based in Ludlow, Staffordshire. The business was founded in 1996 and is still owned and run by the same family. Over the years the company have expanded and invested to ensure that they offer high quality customised garments that include T-shirts, Hoodies, Polo Shirts, Jackets and Workwear – all manufactured using the most efficient technologies.

Personalisation and customisation are at the heart of their business which serves independent customers and many large PLC’s, small and medium sized companies. Customers include Brands, Charities, Societies and Sports teams, Schools and private individuals – no order is too large or too small. Their slogan states: “Your Design. Our Passion” and there is no doubt that this embodies their commitment and drive to excel in all aspects of design and manufacturing – all of which ensures that they deliver exceptional customer service and secure continued commercial success.

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Caption: “Over the years the business has amassed a vault of expertise. Orders are processed and directed to the most suitable print process.”

The business began some 27 years ago with screen printing and to this day manufactures many 10,000’s of products using this process. As consumer behaviours and market demands have evolved, they have continually invested in technology to digitise, maintain and grow their market share.

The business also offers digital printing – DTG and Transfer as well as additional embellishment using digitised embroidery. To service the consumer at high speed and on-demand, the business has invested over that last few years to build an impressive MIS/CRM system that ensures that the progress of each order, single or multiple, is fulfilled on time. Automating the workflow is a priority for GoCustom Clothing who recognise the environmental and commercial benefits of on-demand manufacture.

Their ecommerce platform encourages and enables product customisation and behind the scenes, the design studio and pre-press team work diligently to ensure that all artwork that progresses to print meets their exacting high standards and will deliver high quality printed output.

Whilst the business continues to invest in automation, they also recognise the value of their customer relationships and their customer service team are alerted to any delays or issues, contacting the customer directly. This care and service ensures that the process doesn’t feel automated and still retains a personal, human touch.

Over the years the business has amassed a vault of expertise. Orders are processed and directed to the most suitable print process. Onboarding digital technologies has enabled greater flexibility and high-speed delivery. They have worked closely with their partner for DTG, Kornit Digital to ensure accurate high quality printed apparel, consistent colour management, for singular and batch production at speed – whilst utilising environmentally efficient, sustainable printing technology, certified inks and blank garments.

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Caption: “As the ecommerce business model continues to maintain its vertical assent, their investment places them front and foremost in this competitive landscape securing the success of the business for the next generation”.

Critically - sustainability continues to be a priority for the business. In a significant stride forward in sustainable practices, GoCustom Clothing recently announced that they have successfully achieved the Global Organic Textile Standard (GOTS) accreditation. This prestigious certification further underscores their unwavering commitment to environmental and social responsibility in the textile and garment decoration industry.

The business operates on both B2B and B2C platforms, they also offer an end-to-end solution for brands that includes order fulfilment and drop ship. As the ecommerce business model continues to maintain its vertical assent, their investment places them front and foremost in this competitive landscape securing the success of the business for the next generation.

In partnership with their DTG technology provider Kornit Digital – GoCustom Clothing recently hosted a live discussion from their headquarters in Ludlow, Shropshire. Bringing industry experts and partners together to discuss market trends, technologies and materials for both Screen and Digitally printed manufacturing.

Hosted by Debbie McKeegan – FESPA Textile ambassador, ceo of Texintel and industry expert, the panel included Angus Mitchell, Managing Director of GoCustom Clothing who has dedicated the past 27 years driving GoCustom Clothing’s growth and success. Gary Layzell, Brand Ambassador/Field Trade Marketeer at Stanley/Stella, who supply DTG Apparel. With 37 years in the textile industry, Gary has worked as a printer, business owner, and brand representative. And Julian Wright, Sales Director at Amaya Sales UK Ltd with over two decades of expertise to the dynamic realm of digital print and embroidery within the clothing industry. Julian’s passion lies in empowering companies to make strategic technology investments that not only meet their unique needs but also propel them towards unprecedented growth in the exciting era of on-demand production.

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Caption: “Personalisation and customisation are at the heart of their business which serves independent customers and many large PLC’s, small and medium sized companies.”

In discussing the print process, materials and technology it became evident that there is a place for both screen and digital as the marketplace evolves. Each process delivers unique benefits and when combined delivers an arsenal of technology that’s hard to beat for the supply of personalised printed textile products.

We look forward to following the continued success and expansion of the GoCustom Clothing business in the years ahead.

Discover the latest innovations in personalisation at Personalisation Experience 2024 at the RAI Amsterdam, Netherlands from 19th - 22nd March 2024. Visitors will have the opportunity to hear from leading minds and innovators sharing knowledge and experiences, see the latest developments and technology in personalised print solutions and network with those looking to help you grow your business. Register here to visit and use promo code PEXJ401 to get a 55 euros discount.