Gotprint boosts promotional signage presence with Durst

by FESPA | 28/07/2017
Gotprint boosts promotional signage presence with Durst

The genesis of internet-based promotions giant GotPrint.com has been characterized by agility, responding to consumer needs, and capitalizing on market opportunities.

During their more than 15 year tenure, GotPrint grew from a small, family-run business in Toluca Lake, California, US, to its current size; three domestic facilities and two internationally, in India and the Netherlands, with more than 500 employees in total. 

GotPrint specializes in customized, printed promotional materials including business cards, brochures, catalogs, multimedia packaging, signage and banners, home décor, and personalized gifts. The process from design and production to delivery centres around the company mission: to provide fast, economical, and convenient service without sacrificing quality. 

“History has shown that demand will grow in the promotional industry,” said GotPrint marketing product manager Erina Sookiasian. “We knew we couldn’t meet that demand with our existing technology, so we looked to Durst to help us remain competitive and expand further into the signage market.” 

The organization added the Rho P10 250 HS to its Burbank, CA and Hebron, KY locations.  The Rho P10 series is especially suited for large format specialists who aim for a consistent quality on a variety of advertising and promotional materials, exactly the direction GotPrint was looking to expand.

The system achieves a print quality of up to 1,000 dpi without loss of speed. The compact and robust print machine is designed for non-stop production printing with minimum downtime, providing the highest output reliability and efficiency. 

“We can now print on a wide variety of materials including cardboards, PVC boards, foam boards, wood boards, aluminum and more,” said Sookiasian. “The Rho P10 250 HS gives us the opportunity to offer customers a wider range of products with more customization with a faster print time than ever before.” 


An operator stands at the consule of the Durst Rho P10 250 HS printer

Prior to the Durst acquisition, GotPrint was limited in their offering of rigid signage, focusing primarily on corrugated yard signs. While previous technology could physically print on other materials, print quality didn’t meet GotPrint’s high standards. 

“We have no problem printing each and every custom print order in a matter of minutes using Durst,” said Sookiasian. 

The promotional printing industry grew to $21.3 billion in sales in 2016, according to a report issued by the Promotional Products Association International. That same study indicated that nearly 20% of total industry sales are completed online, indicating a growing sweet spot for GotPrint. 

Durst is allowing us to be a leader in the digital print industry and allowed us to expand into new markets,” said Sookiasian. “We have already seen a return on our investment, in expanded profits and satisfied customers. They love each and every product printed by us, constantly remarking on the vibrant colors and quality product we are able to produce with Durst.”

by FESPA Back to News

Topics

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

Streamlining personalisation with tech: Insights from the SmartHub Conference 2025 speakers
Personalisation

Streamlining personalisation with tech: Insights from the SmartHub Conference 2025 speakers

Personalisation Experience 2025 (6 – 9 May 2025, Messe Berlin, Germany) is running its inaugural SmartHub Conference from 6 – 8 May 2025.

02-05-2025
Special Effects in DTF: How Neon Inks Are Making Apparel Pop
Inks

Special Effects in DTF: How Neon Inks Are Making Apparel Pop

Neon fluorescent inks are the latest innovation in DTF printing, offering vibrant, eye-catching effects under both daylight and UV light, giving apparel decorators a competitive edge. Testing shows good wash durability, though market perception of added value is still developing. With increasing adoption and ongoing technological advancements, neon represents a significant upgrade for creative customisation.

01-05-2025
Unlocking Growth Opportunities in the Printed Personalised Apparel Industry
Personalisation

Unlocking Growth Opportunities in the Printed Personalised Apparel Industry

The printed personalised apparel industry is booming, projected to reach $10.1 billion by 2030. Driven by consumer desire for self-expression and branding needs, technological advancements like DTG/DTF and e-commerce integration are key. Sustainability, eco-friendly materials, and on-demand printing are crucial growth drivers. Businesses leveraging these trends, including AI and social media, have significant commercial potential.

01-05-2025
How to grow your business with white ink applications
Inks

How to grow your business with white ink applications

Opaque white ink is revolutionising signage, vehicle graphics, wallcoverings, short-run and wood packaging, and window blinds by enhancing vibrancy and clarity. This enables printers to offer high-demand, standout products, boosting profit margins. HP Latex white ink applications and their large format printing solutions will be showcased at FESPA 2025 in Berlin.

30-04-2025