Sustainability

Eco hype or eco reality?

by FESPA | 17/03/2020
Eco hype or eco reality?

The industry has been blessed with two life threatening events: digital technology gave us electronic prepress and typesetting; the internet wiped out whole sectors of publishing and production.

Nailing down what makes a system sustainable or not exercises some of the best brains on the planet. Mostly this is in response to the threats of climate change, but the graphics industry’s sustainability credentials are mostly based on responses to existential threats. The industry has been blessed with two life threatening events: digital technology gave us electronic prepress and typesetting; the internet wiped out whole sectors of publishing and production. Both events forced many businesses to the wall, albeit for different reasons, but the net result has been positive. We have seen huge innovations in production software and hardware and in applications. More importantly we have a far more environmentally sustainable industry. Waste continues to be forced out of print media production systems and process control cuts energy usage and the associated emissions. Printing close to the point of use reduces transport emissions too.

But we suffer from oversupply. Manufacturers keep making more machines with more options and alternatives, in order to satisfy the pickiest of fussy customers. The resulting glut of technologies is constantly refined and gussied up, often in the name of sustainability. Examples of this abound. Textile press developer Kornit encourages customers to “only print what they need” to support fashion on demand. EFI and other companies claim massive reductions in the amounts of Volatile Organic Compounds (VOCs) contained in their inks. The reductions are achieved through the use of less solvents, but no one talks about the environmental impact of cutting solvents in inks such as longer drying times or more waste because customers aren’t happy with the colour rendition of acqueous inks. This is a discussion that needs to happen because this kind of rhetoric from manufacturers is an easy win in sustainability conversations.

It isn’t exactly greenwashing, but it doesn’t really tell the whole story. For instance in evaluating the emissions impact of moving to aqueous inkjet inks, more than 90% of VOC emissions can be cut along with a high percentage, sometimes over 70%, of average carbon emissions. This is great information but all too often the data that supports the claim isn’t available or even referenced. The studies on which such claims are based are conducted in a somewhat informal manner and use data that is not necessarily complete. The data supporting claims for high emissions reductions are rarely shared for these reasons.

Coming up with a single methodology to work out how a given printing machine and its output actually reduce carbon emissions should be within the realms of possibility. Such a method would have to take into account the emissions associated with the printing machine’s manufacture, delivery, running costs, substrates and the consumables it uses. The method would also need substrate profiles that quantify a material’s carbon footprint, and this too requires a common methodology. We already have several ISO standards that support the needs of such a universal quantification standard, but an overarching method for quantifying the carbon footprint of print media production systems is still missing.

Source Information: This article was produced by the Verdigris Project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa GraphicsEFIFespaFujifilmHPKodakMiraclonRicohSpindrift, Splash PRUnity Publishing and Xeikon.

Image by Min An from Pexels

by FESPA Back to News

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

Streamlining personalisation with tech: Insights from the SmartHub Conference 2025 speakers
Personalisation

Streamlining personalisation with tech: Insights from the SmartHub Conference 2025 speakers

Personalisation Experience 2025 (6 – 9 May 2025, Messe Berlin, Germany) is running its inaugural SmartHub Conference from 6 – 8 May 2025.

02-05-2025
Special Effects in DTF: How Neon Inks Are Making Apparel Pop
Inks

Special Effects in DTF: How Neon Inks Are Making Apparel Pop

Neon fluorescent inks are the latest innovation in DTF printing, offering vibrant, eye-catching effects under both daylight and UV light, giving apparel decorators a competitive edge. Testing shows good wash durability, though market perception of added value is still developing. With increasing adoption and ongoing technological advancements, neon represents a significant upgrade for creative customisation.

01-05-2025
Unlocking Growth Opportunities in the Printed Personalised Apparel Industry
Personalisation

Unlocking Growth Opportunities in the Printed Personalised Apparel Industry

The printed personalised apparel industry is booming, projected to reach $10.1 billion by 2030. Driven by consumer desire for self-expression and branding needs, technological advancements like DTG/DTF and e-commerce integration are key. Sustainability, eco-friendly materials, and on-demand printing are crucial growth drivers. Businesses leveraging these trends, including AI and social media, have significant commercial potential.

01-05-2025
How to grow your business with white ink applications
Inks

How to grow your business with white ink applications

Opaque white ink is revolutionising signage, vehicle graphics, wallcoverings, short-run and wood packaging, and window blinds by enhancing vibrancy and clarity. This enables printers to offer high-demand, standout products, boosting profit margins. HP Latex white ink applications and their large format printing solutions will be showcased at FESPA 2025 in Berlin.

30-04-2025