Durst helps RPS grow new markets

A calculated risk with a near-£2million investment has paid off well for fast-growing Retail Print Solutions (RPS) since the acquisition of two Durst wide format printing systems.

RPS, a UK-based full-service advertising and display specialist, anticipates reaching a £15 million turnover target in five years’ time, thanks to the investment in a Durst Rho 312 and a Durst P10 200 HS.

“Before we had the Durst pinters, we were turning away up to 50% of work requests because we just didn’t have the capacity, even though we were working double-day shifts," commented RPS managing director Kevin Boyle.

“With building works and other purchases, we invested a total of £2million. It was a calculated risk for a company of our size, but we’ve never looked back and now the orders are starting to flood in, we don’t have to turn them away!" 

“The ability to print at such a high speed and achieve such great quality is fantastic for our business. These days, it’s essential to be able to turn round work incredibly quickly, and the Durst sysems really help to make that happen, for example, we are printing 1mx3.2m hoardings in a minute. And the service we get now is awesome,” Boyle added.

Point of Sale work currently accounts for around 90-95% of RPS’s turnover, but that is likely to go down to around 60% as the company expands into many other areas, such as exhibition work signage, retail displays and fabric backlit graphics. RPS customers are also increasingly demanding white ink solutions, which the Durst machines also provide.

RPS works in sectors as diverse as airports, retail and healthcare and one of its latest contract wins since the installation of the Durst printers has involved the production of graphics for an international vacuum cleaner company, which vetted RPS for print quality. That deal is likely to be worth in the region of £1million a year.

Durst UK managing director Peter Bray concluded: “We are delighted that our market-leading systems have had such a dramatic impact on RPS’ business. These Durst Rho 312 and P10 200 HS systems are providing the level of productivity it requires in is demanding production markets, and at an affordable price.”