Democratising Design and Digital Textile Printing – with Mike Scrutton of Adobe

As the landscape of design and print becomes ever more digital, we speak with Mike Scrutton, the Director of Print Technology and Strategy at Adobe.
In conversation we discuss how AI is democratising design, seamless design and the digital twin, collaborative technology and the workflow, colour management and the latest advances in manufacturing technologies.
Discover the latest innovations in personalisation at Personalisation Experience 2024 at the RAI Amsterdam, Netherlands from 19th - 22nd March 2024. Visitors will have the opportunity to hear from leading minds and innovators sharing knowledge and experiences, see the latest developments and technology in personalised print solutions and network with those looking to help you grow your business. Register here to visit and use promo code PEXJ401 to get a 55 euros discount.
Topics
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news

The latest sustainable solutions in non-digital signage
While by no means a new concept in the market, sustainability is becoming an increasingly important part of daily life for sign-making businesses. Here, Rob Fletcher shares some of the non-digital materials to help companies become more planet friendly.

GenAI + POD: The Smartest Way to Add Personalised Products to Your Retail Offering in 2025
In 2025, GenAI and POD are transforming retail. Masterpiece AI empowers businesses to offer unique, AI-generated personalised products, from apparel to home decor. Customers use text prompts to create custom designs, streamlining production and boosting sales. This revolutionises customer experience and product offerings.
.png?width=550)
What qualities should visionaries in print have? With Folker Stachetzki from Brother
We speak to Folker Stachetzki, Head of Marketing at Brother about visionaries in print.

Bolstering personalisation by combining print and digital technology
Using printed material in combination with digital technologies offers more opportunities to those offering personalisation to customers. Rob Fletcher shares some recent examples of the print and digital working together to enhance the impact of personalised pieces.