CGI Creative Graphics wins Gold at FESPA Awards 2023

CGI Creative Graphics won the FESPA Gold award for Decals and Printed Labels during the FESPA Awards in 2023. We speak to Ravi Ramiah the Creative & Customer Services Manager at CGI Graphics about their inspiration behind their project for Toyota Hilux double cab.

CGI Creative Graphics won the FESPA Gold award for Decals and Printed Labels during the FESPA Awards in 2023. We speak to Ravi Ramiah the Creative & Customer Services Manager at CGI Graphics about their inspiration behind their project for Toyota Hilux double cab.

CGI Creative Graphics International based in Cape Town, South Africa, is a globally certified supplier of decals (graphics), badges & labels. CGI’s products support numerous market segments such as Automotive, Leisure, Aerospace, Marine and Industrial. They supply more than 200 customers across 25 countries through a well-established supply chain.  CGI are a Tier 1 supplier to a host of market leaders including Ford, Toyota, Isuzu, Nissan, VW and Stellantis.

The inspiration behind Toyota Hilux Double Cab

Their customer required that CGI design and manufacture a graphics set that reflected their specific regional traditions & culture. The inspiration came from an Oriental landscape, themes, and textures of the Middle East. They used patterns that featured various shapes and topologies to bring out traditional elements. The project took 3 – 4 long months to complete with a team of 8 people who were involved.  

The materials

The products and materials that were used to complete the project needed to meet many requirements. The product needed to meet a prescribed OEM specification. The range of substrates, inks and varnish that were used ensured this was achieved. The substrate used was premium automotive grade outdoor self-adhesive vinyl. The inks were bespoke CGI Ink and varnish system and the printers used were silk screen printing machines to ensure the complex tone requirements were met.

Sustainability

CGI Graphics is an ISO 14001 organisation, and they always ensure the design and manufacturing process is done in the most sustainable manner possible. In addition, they always consider different material options, energy sources and means of promoting renewable energy.

Awards

We spoke with Ravi Ramiah the Creative & Customer Services Manager at CGI Graphics to about the relevance of  the FESPA Awards in the industry, Ravi commented: “These awards allow leaders in print to showcase their product and compare to fellow experts. It also enables print leaders to gauge print capabilities globally, so this is an important process.”

CGI expressed how honoured they were to have been nominated for the award as it allows them to gauge their capability in a market along with some very prestigious printing organisations.

We also asked Ravi how they will use this to their advantage. He explained that: “Internally we share the FESPA recognition with our own teams to celebrate their achievement and externally we share with our own customer base, both have a positive impact on the organisation.”

The FESPA Awards will return in 2025, alongside the FESPA Global Print Expo 2025 in Germany. Register your interest here to apply for the FESPA Awards. It will be open for applications from 19^th March 2024.