Brother to target wider audience at FESPA 2020

Japanese print technology manufacturer Brother has set out plans to showcase a wide selection of equipment at the FESPA Global Print Expo 2020 in March, as it seeks to interact with visitors from a range of markets.

Brother will be based within the digital print section of the FESPA event, which runs from March 24-27 at the IFEMA Exhibition Centre in Madrid, Spain.
 
Located on Stand 3-D10 in Hall 3, Brother will be showing a range of established kit at its booth, as well as potentially displaying new solutions, with the company in the process of finalising its plans for the show.
 
Speaking to FESPA.com about the upcoming event, Folker Stachetzki, marketing manager at Brother, said FESPA 2020 is the trade fair to see innovations and to exchange ideas with experts from right across the print industry.
 
“FESPA is the perfect trade fair to present our products and solutions to a large specialist audience,” Stachetzki said. “It is also the perfect place to talk and to exchange ideas to potential customers, existing customers, dealers and experts from all over the world.
 
“The regular exchange with specialist audiences and experts is the key to success for us; we listen and then try to implement the requirements of the market in our products.”
 
Visitors to the Brother stand will be able to view some of the options from within the company’s selection of direct-to-garment printers. In addition, Brother will be showing a number of its other products to cover the entire print production process.
 
“We started in the direct-to-garment field in 2005 and we are one of the main distributors for industrial direct-to-garment printers,” Stachetzki said. “Our GTX printer is one of the most popular direct-to-garment print machines in Europe, the Middle East and Africa (EMEA), as we have around 2,000 units in two-and-a-half years.
 
“No matter whether someone needs a printer for personalisation or wants to do mass production, we have the solutions here at Brother.”
 
Brother is very much focused on international growth, with the headquarters for its EMEA industrial business – which includes sewing and printing machines – located in Emmerich am Rhein, Germany. As such, Stachetzki said FESPA 2020 is the ideal venue to meet with new and existing customers from all regions.
 
“FESPA is the best trade fair to see innovations and also to exchange ideas with experts,” Stachetzki said. “Exchanges with interested visitors is very important to us, which is why visitors should come to us and get tips, tricks and advice on all aspects of direct textile printing.”
 
To find out more about the FESPA Global Print Expo 2020 and register to attend, visit the event’s official website: https://www.fespaglobalprintexpo.com/