Brazil advances the transition from analog to digital printing in the textile industry
Digital printing has brought enormous capabilities to companies in the textile industry around the world. The possibility of making smaller and customized batches, with high speed, profitability and in a sustainable way changed the way of facing this market.
In Brazil, entrepreneurs working with analog technology have started to look more closely into the use textiles in direct printing. And those who have already started investing in digital to meet the demands have already been reaping the rewards of the right choice.
The growth of digital printing can be felt at FESPA Digital Printing 2020, the main digital printing exhibition in the country, which takes place from March 18 to 21, in São Paulo. According to its director Alexandre Keese, “digital printing shows an impressive growth. This can be seen at the exhibtion itself, which shows in every edition the noteworthy evolution of the solutions aimed at this segment’s value chain.”
The major players in the sector are making strides in the country. That’s mainly because of fast-fashion, which has brought the need for smaller batches and collection changes. Digital also brings greater added value, allowing for greater margins for each marketed piece.
Digital, even though it is still mainly used for fast-fashion, is making advancements into new markets. The demand for decor and bed, bath and table products have been on the rise. And the pigment digital printing technology fits very well in this segment. Curtains, sheets, tablecloths, even fabric wallpapers – simply, everything can be worked on −, in addition to fabrics for furniture such as sofas and armchairs. The same goes for the signage market, which takes advantage of the fabric's sustainable capabilities and also its ease of transport and storage.
FESPA Digital Printing will show the power of digital printing in Brazil between March 18 and 21, at the Expo Center Norte, in São Paulo. The major players are going to showcase their solutions in printers and inputs to businessmen in the sector right at a time when the Brazilian economy is booming again. The whole experience is completed with the Digital Textile Conference, a technical congress that offers a day of debate on the outlook for digital printing, sponsored by Global Química & Moda.
Registration now for FESPA Digital Printing 2020.
Topics
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news
Special Effects in DTF Will Make Your “Prints” More Memorable
The DTF market is expanding with new vendors and innovations like multi-head printers enabling diverse ink options (spot, neon). Decorative films offer streamlined special effects. Keypoint Intelligence tested metallic and glitter films, noting varied ease of use and wash durability. New technology using adhesive and foil directly promises further creative advancements in DTF.
SmartHub – Expectations, opportunities and why you should attend!
The SmartHub at Personalisation Experience 2025 in Berlin will showcase personalisation and smart production opportunities across industries like textiles. Featuring a Smart Factory Trail with brands like Inkcups and Trotec, and a conference with experts discussing AI, mass customisation, and profit strategies, it offers insights into reducing waste and boosting efficiency through digital methods. Panel sessions will explore growth, automation in textiles, and smart manufacturing.
How is AI revolutionising Large Format Print?
Nessan Clearly discusses how AI in print relies on data pattern matching, already enhancing software for large format providers. He predicts that this will result in increased AI integration in workflow planning, job queue management, colour correction, image upscaling, and predictive maintenance via sensors and vision systems, ultimately streamlining operations and offering greater flexibility.
One Ink for All? Exploring Pigment in Textile Printing
Digital textile printing faces complexity due to diverse substrates requiring specific inks. The industry seeks a universal ink, with pigment ink showing potential. While traditionally for natural fibres, advancements aim to broaden its application, simplify processes by reducing pre/post-treatment, and improve sustainability, though challenges like hand feel on garments remain.