Blowing in the digital wind

by FESPA | 09/01/2019
Blowing in the digital wind

Laurel Brunner discusses how using a company such as Windcloud 4.0 who manages renewable energy distribution and storage to support data hosting and cloud services within a protected network could be beneficial for the environment.

Electronic media has a heavy carbon footprint due to the energy they need to exist. Unlike physical media, digital media only works if there is energy to deliver them. Digital media requires energy to survive, so the emissions associated with electronic media are substantial. This much we know and although emissions associated with data centres are recognised as problem, we do not really know how to quantify them. Nor do we know how to reduce their energy footprints without the risk of frying or freezing the data. But something must be done because data centres are responsible for more carbon dioxide generation than the entire aviation industry.

If data centres were cooled using renewable energy, then most of the problem would be solved. Google is leading the pack regarding renewables, in 2017 the company announced that it was buying as much renewable energy as possible, however it still needs to plug into the grid. It may be worthwhile for Google to get in touch with Windcloud 4.0, which was founded in Germany in early 2018. Windcloud 4.0 described itself as a “regenerative cloud hoster.”

The energy from Windcloud 4.0 is derived from locally generated wind power and large photovoltaic park. The energy is stored in megawatt batteries and the set-up is designed for redundant energy security. Internet connection is two parallel fibre optic lines running at 2TBits per second.

The world’s digital infrastructure is continuously growing and is predicted to consume 20% of the world’s electricity production by 2030. It is important that data centres start using renewable energy so that the planet can be saved from being fricasseed. Therefore, this initiative by Windcloud 4.0’s founders and partners from the energy industry and local government should be welcomed. The initiative meets key requirements for a data centre that, besides from being carbon neutral should be extendable. It must be fully certified to ensure that external third-party auditors confirm its carbon neutrality. Windcloud 4.0 is certified to ISO 27001 for data security and EN 50600 for its infrastructure and buildings.

Germany produces masses of wind power along its northern coast and last year a majority of what was produced was not used. This was predominantly because there was no way of storing and delivering it. Windcloud 4.0’s business is based on using a controlled model to manage renewable energy distribution and storage to support data hosting and cloud services within a protected network.

The young company provides all industries with a sustainable alternative to conventional cloud hosting. Google and other suppliers and manufactures who offer cloud services to printers and publishers should take a closer look at the company.
   
Source: This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, Spindrift.click, EFI, FESPA, HP, Kodak, Kornit Digital, Ricoh, Splash PR, Unity Publishing and Xeikon.
 

by FESPA Back to News

Topics

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

Streamlining personalisation with tech: Insights from the SmartHub Conference 2025 speakers
Personalisation

Streamlining personalisation with tech: Insights from the SmartHub Conference 2025 speakers

Personalisation Experience 2025 (6 – 9 May 2025, Messe Berlin, Germany) is running its inaugural SmartHub Conference from 6 – 8 May 2025.

02-05-2025
Special Effects in DTF: How Neon Inks Are Making Apparel Pop
Inks

Special Effects in DTF: How Neon Inks Are Making Apparel Pop

Neon fluorescent inks are the latest innovation in DTF printing, offering vibrant, eye-catching effects under both daylight and UV light, giving apparel decorators a competitive edge. Testing shows good wash durability, though market perception of added value is still developing. With increasing adoption and ongoing technological advancements, neon represents a significant upgrade for creative customisation.

01-05-2025
Unlocking Growth Opportunities in the Printed Personalised Apparel Industry
Personalisation

Unlocking Growth Opportunities in the Printed Personalised Apparel Industry

The printed personalised apparel industry is booming, projected to reach $10.1 billion by 2030. Driven by consumer desire for self-expression and branding needs, technological advancements like DTG/DTF and e-commerce integration are key. Sustainability, eco-friendly materials, and on-demand printing are crucial growth drivers. Businesses leveraging these trends, including AI and social media, have significant commercial potential.

01-05-2025
How to grow your business with white ink applications
Inks

How to grow your business with white ink applications

Opaque white ink is revolutionising signage, vehicle graphics, wallcoverings, short-run and wood packaging, and window blinds by enhancing vibrancy and clarity. This enables printers to offer high-demand, standout products, boosting profit margins. HP Latex white ink applications and their large format printing solutions will be showcased at FESPA 2025 in Berlin.

30-04-2025