Avery Dennison invests in Israeli smart glass co Gauzy

Gauzy's switchable window film is currently used in architectural applications and is under evaluation for automotive applications.
US company Avery Dennison has announced an investment in Israeli company Gauzy, a developer and manufacturer of liquid-crystal-based materials, films, applications and solutions for a variety of end markets including construction, automotive, consumer electronics, home appliances, the solar industry and more.
Avery Dennison is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials.
Gauzy, which is based in Tel Aviv, has successfully commercialized several initial “smart glass” products, including an embedded switchable window film that can alternate from clear and frosted with the touch of a button. The film is currently used in architectural applications and is under evaluation for automotive applications.
Avery Dennison’s Hanita business division, which manufactures specialty films for a number of industrial and commercial applications, has established an agreement with Gauzy to collaborate on the development and marketing of a retrofit version of Gauzy’s switchable window film, which would add to Avery Dennison’s window film product portfolio.
Avery Dennison Hanita has identified opportunities in the architecture and retail segments for these solutions. The two companies anticipate further product opportunities will emerge from their collaborative efforts in the automotive industry.
“We are delighted to be working with the innovators at Gauzy on the continuing development and expansion of their exciting switchable film technology,” said Georges Gravanis, president of Avery Dennison’s Label and Graphic Materials business group.
“We also look forward to leveraging both our organizations’ expertise to drive innovation in specialty films and develop new applications and sales channels for these versatile materials.”
“This marks an important and outstanding milestone for Gauzy. We look forward to working with Avery Dennison as we advance our R&D capabilities to create innovative new products. As a strategic investor, Avery Dennison will significantly elevate our distribution network with their extensive reach in the retrofit market,” said Eyal Peso, CEO and co-founder of Gauzy.
Topics
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news

Streamlining personalisation with tech: Insights from the SmartHub Conference 2025 speakers
Personalisation Experience 2025 (6 – 9 May 2025, Messe Berlin, Germany) is running its inaugural SmartHub Conference from 6 – 8 May 2025.

Special Effects in DTF: How Neon Inks Are Making Apparel Pop
Neon fluorescent inks are the latest innovation in DTF printing, offering vibrant, eye-catching effects under both daylight and UV light, giving apparel decorators a competitive edge. Testing shows good wash durability, though market perception of added value is still developing. With increasing adoption and ongoing technological advancements, neon represents a significant upgrade for creative customisation.

Unlocking Growth Opportunities in the Printed Personalised Apparel Industry
The printed personalised apparel industry is booming, projected to reach $10.1 billion by 2030. Driven by consumer desire for self-expression and branding needs, technological advancements like DTG/DTF and e-commerce integration are key. Sustainability, eco-friendly materials, and on-demand printing are crucial growth drivers. Businesses leveraging these trends, including AI and social media, have significant commercial potential.

Personalisation: From mass production to print-on-demand
Technological advancements are driving the growing trend of personalisation, fueled by consumer demand for unique products. From packaging campaigns like Share-a-Coke to customised apparel by Nike and Adidas, and AI-powered tools, the shift from mass production to print-on-demand is evident. The SmartHub Conference at the Personalisation Experience from 6 - 8 May will explore these opportunities and challenges for businesses.