Alpha Bank London turns to Signbox for makeover

by FESPA | 26/09/2017
Alpha Bank London turns to Signbox for makeover

Architectural signage specialist and FESPA Award winner Signbox has delivered a major makeover at Alpha Bank in the City of London.

Commissioned by Resonate Architects’ main contractor Parkeray to transform the new offices in King William Street, Signbox produced and installed graphics for a feature wall in the staff break-out area, glazing manifestations throughout the office area, and bespoke signage for six meeting rooms.

The finishes schedule provided by the client specified a particular tone of bronze and, for the feature wall in the break-out area, Signbox was able to colour match this to a 3M Di-Noc film, PA-039. Alpha Bank logos were precision cut on Signbox’s Zund S3 plotter and applied directly to a painted wall with a low-tack application tape.

Glazing manifestations throughout the client meeting and general office areas totaled over 100m2 of optically clear, scratch-resistant polyester film, UV printed by Signbox on its Durst P10-160.

The challenge was to provide a bronze toned graphic with a fading percentage of background white ink, giving privacy to the meeting rooms as the opacity fades out, both up and down, from 60% at the centre. Detailed prototyping established the desired effect, with Signbox working closely with the Resonate team from a very early stage in the design process.

The iconic Greek style of the graphic was designed by Signbox in response to a specific brief from the architects. The graphics are visible from inside and outside the meeting rooms’ glass walls.

The same graphic style employed in the meeting rooms was also applied to backlit glass either side of the reception desk. This required close collaboration with the joinery contractors and printing a white translucent backing film.

Further glass manifestation work included the Alpha Bank logo applied to glass behind the reception desk with 3M Dusted Crystal film, reinforcing the bank’s brand to visitors and making a powerful first impression.

Finally, Signbox also created and delivered bespoke meeting room signs, printed on matt acrylic to precisely match the colour of the door handles. Machine engineered in-house, these signs slide across to indicate when the room is occupied. 

“We are delighted to have delivered on all of the challenging elements of this project to the client’s satisfaction, keeping on brand, communicating the client’s heritage and identity and maintaining an ultra-high standard of quality throughout," commented Signbox managing director Mark Bartlett.

"Alpha Bank now has a new City of London office to make the best possible impression on visitors and to provide an excellent working environment for its staff. We are also pleased to have had the opportunity to successfully partner Resonate on yet another project. We look forward to working with them on many more occasions in the future,” he concluded.

by FESPA Back to News

Topics

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

Streamlining personalisation with tech: Insights from the SmartHub Conference 2025 speakers
Personalisation

Streamlining personalisation with tech: Insights from the SmartHub Conference 2025 speakers

Personalisation Experience 2025 (6 – 9 May 2025, Messe Berlin, Germany) is running its inaugural SmartHub Conference from 6 – 8 May 2025.

02-05-2025
Special Effects in DTF: How Neon Inks Are Making Apparel Pop
Inks

Special Effects in DTF: How Neon Inks Are Making Apparel Pop

Neon fluorescent inks are the latest innovation in DTF printing, offering vibrant, eye-catching effects under both daylight and UV light, giving apparel decorators a competitive edge. Testing shows good wash durability, though market perception of added value is still developing. With increasing adoption and ongoing technological advancements, neon represents a significant upgrade for creative customisation.

01-05-2025
Unlocking Growth Opportunities in the Printed Personalised Apparel Industry
Personalisation

Unlocking Growth Opportunities in the Printed Personalised Apparel Industry

The printed personalised apparel industry is booming, projected to reach $10.1 billion by 2030. Driven by consumer desire for self-expression and branding needs, technological advancements like DTG/DTF and e-commerce integration are key. Sustainability, eco-friendly materials, and on-demand printing are crucial growth drivers. Businesses leveraging these trends, including AI and social media, have significant commercial potential.

01-05-2025
How to grow your business with white ink applications
Inks

How to grow your business with white ink applications

Opaque white ink is revolutionising signage, vehicle graphics, wallcoverings, short-run and wood packaging, and window blinds by enhancing vibrancy and clarity. This enables printers to offer high-demand, standout products, boosting profit margins. HP Latex white ink applications and their large format printing solutions will be showcased at FESPA 2025 in Berlin.

30-04-2025