A first look at the solutions on show at Personalisation Experience

Duncan MacOwan, Head of Marketing and Events at FESPA shares a few of the solutions that will be on display at the Personalisation Experience 2024 including software solutions and the new opportunities with customised sportswear at the Personalise Make Wear smart factory.

Are you busy planning your visit to the Amsterdam events next week? Or perhaps you’re thinking about your next steps with personalisation and where to get started? Then you’ve come to the right place!

I’m delighted that we’ll be opening the doors to the second edition of Personalisation Experience in just a few days! Co-located with FESPA Global Print Expo, European Sign Expo and the brand new Sportswear Pro 2024 (19 – 22 March, Amsterdam RAI), the event boasts an incredible line-up of exhibitors, a comprehensive conference programme and the Personalise Make Wear smart factory, all sure to inject you with inspiration.

And with over 90 brands within Personalisation Experience and the co-located events gearing up to show you the latest customisation-enabling solutions, I’m certain that the events will help you discover all the opportunities personalisation offers!


From cutting-edge design tools and web shop automation software to advanced printing and finishing hardware and more, there’s a lot to fit into the four days! But what can you expect as you walk through the halls of the RAI? We’ve been speaking to exhibitors to find out more about the products and solutions they’ll have on display to give you a flavour of what you’ll see.

Integrating personalisation into your offering with easy-to-use software solutions

If you’re interested in offering customised products, but you’re unsure of how to implement and integrate it into your business, I’d recommend checking out the array of software solutions available at the event. Suppliers including Antigro Designer, Cre8iveSkill, Kit Builder, Optimus, Printbox, PunchCloud and Shirtinator will be on hand to guide you, showcasing personalisation-enabling software such as easy-to-use design tools and customer-friendly, web-to-print solutions.

Antigro Designer, for example, will be demonstrating how its Print Customizer and a DTF Gang Sheet Builder can be tailored to your brand’s needs and produce print-ready files once the end user has chosen their design. You can also explore Kit Builder’s advanced on-demand 3D customisation SaaS platform, allowing you to create custom storefronts with controlled & simplified personalisation options.

And to make your day-to-day life managing a business easier, suppliers including Brother and Dataline Solutions will showcase end-to-end automation and workflow software, as well as Management Information Systems (MIS) and Enterprise Resource Planning (ERP) software.

Discover the possibilities of customisation with groundbreaking technologies and consumables

If customisation-enabling hardware is at the top of your investment wish list, we have an array of leading suppliers including Transmatic, Dongguan Prosub Technology Co. and Siser, highlighting a host of creative solutions such as 3D printers, heat presses, vacuum machines and finishing equipment, as well as a variety of consumables which have recyclability and reusability in mind.


And for anyone interested in DTF and DTG printing machinery and substrates, you won’t want to miss out on exploring the BestSub Technologies Co Limited and Pals Print & Screen BV stands, where you will see products such as DTF printers, laser engraving machines, craft heat presses and materials, sublimation blanks and more!

If it’s digital printing and finishing equipment for customisation you’re looking for, you can speak to product experts from suppliers within FESPA Global Print Expo including Kornit, Mimaki, Agfa, Epson and Roland, who will be demonstrating wide-format inkjet and digital UV printers, and cutting plotters for the sign and graphics, industrial, textile and 3D markets.

We’ve got an incredible line-up of exhibitors and we can’t wait to show you the host of creative new solutions to help you capitalise on the personalisation opportunity next week! And don’t miss out on over 75 brand new product launches, which you’ll see first-hand at FESPA!

The complete line-up of exhibitors, as well as further information on the products that can be found on individual stands is available here.  

Uncover the value of customisation at the Personalisation Experience conference

I’m thrilled that in parallel to the exhibition area, we will also be hosting our Personalisation Experience conference again on 20 March 2024. The comprehensive one-day conference will explore the value of customisation, the psychology of personalisation, how to embed customisation into customer experiences, and the technologies making personalisation accessible.

Excitingly, our FESPA Personalisation Ambassador, Richard Askam, will once again join us to moderate the day as we deep dive into the multitude of opportunities within customisation with a host of experts. The full Personalisation Experience conference schedule can be found here. 

There’s still a few tickets for the conference left, so don’t miss out and grab one before they’re gone here. 

Create new opportunities within customised sportswear at the Personalise Make Wear smart factory

We’re also launching the Personalise Make Wear smart factory, located in Hall 11 on stand A20, which will highlight the end-to-end customised, sustainable and on-demand production of sports-related merchandise. Hosted by our very own Textile Ambassador and CEO of Textintel, Debbie McKeegan, the space will feature four workflows highlighting cutting-edge technologies and software solutions, expert-guided production tours, fireside chats with industry specialists, and catwalks showing off the garments.

In conjunction with participating partners including Kornit, Dekken, Coldenhove, Inkcups, Caldera, MS, Antigro, Tajima, Klieverik, Stahls, SEI Laser, GreenTex, Pattern Room, and Bella+Canvas, we will provide you with a deeper insight into sustainable manufacturing, personalised production and automation.

I’m confident that whether you’re already an expert in personalisation, or only just embarking on your customisation journey, there will be something new and surprising for everyone!

You can find out more about the event and register for the exhibition and conference here.  I look forward to seeing you in Amsterdam!