3M launches outdoor campaign to highlight the dangers of ‘visual hacking’

by FESPA | 01/11/2017
3M launches outdoor campaign to highlight the dangers of ‘visual hacking’

Technology company 3M has launched an outdoor advertising campaign to raise awareness of the dangers of ‘visual hacking’ among London’s commuters.

3M is the world’s leading producer of visual privacy filters for desktop monitors, laptops, tablets and smartphones to help protect sensitive and private information on screen from visual hackers.

The new campaign, delivered by HPS Group, initially featured a two-week long run of 36 digital escalator panels at Kings Cross and Euston stations in London, to be followed by further escalator panels, train cards and 4-sheets in early November. The campaign was supported by PPC driving the audience to the landing page on the 3M website.

Georgie Winston-Bray of 3M said: “Visual hacking is a real concern for mobile workers when they’re working out of the office. In a recent survey by the Ponemon Institute, almost 9 out of 10 mobile workers (87%) said they have caught someone looking over their shoulders at their laptops in public places."

"Furthermore, more than half admitted that they did not take any steps to protect important information while working in public. With the introduction of GDPR in Europe next year, this issue is only going to get bigger.”

Sophie Bingham-Powell of HPS commented: “The main aim of the campaign is to drive sample requests from businesses. We selected high footfall stations and c-suite, decision maker hubs for the first phase of the campaign, which saw sample requests per week multiply by a factor of five.”

In a recent global experiment, 93% of office-based visual hacking attempts took less than 15 minutes, with 50% of the information visually hacked from people’s screens.

Source: TheDrum

by FESPA Back to News

Topics

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

Smart factories and customisation technology explored at Personalise Make Wear 2024
Personalisation

Smart factories and customisation technology explored at Personalise Make Wear 2024

FESPA's Textile Ambassador, Debbie McKeegan speaks to industry specialists at Personalise Make Wear at Personalisation Experience and Sportswear Pro 2024 held in Amsterdam. Each day of the exhibitions Debbie hosted a fire-side chat with these specialists to discuss various industry topics. During this Fire-side chat with Antigro, Caldera, Print Logistics, Inkcups and Kornit Digital they discuss the role of digital technologies in personalisation, reshaping the supply chain, the future of manufacturing and more.

19-04-2024
The pros and cons of Digital Signage and Printed Signage
Signage

The pros and cons of Digital Signage and Printed Signage

Sonja Angerer discusses the pros and cons of both digital signage and printed signage. Current developments such as artificial intelligence and spatial computing are changing the situation once again. How will this shift affect printers?

18-04-2024
How to create an efficient smart factory
Personalisation

How to create an efficient smart factory

Debbie McKeegan speaks to industry specialists at Personalise Make Wear in Amsterdam about smart factories and customisation technology. Debbie speaks to Antigro, Caldera, Print Logistic, Inkcups and Kornit Digitial.

18-04-2024
Standard lighting conditions for wide format printers and their many markets
Wide Format Printing

Standard lighting conditions for wide format printers and their many markets

Paul Sherfield shares the various standard conditions that are required for wide format printers as colours can appear differently dependent on the differing types of lighting and environments.

17-04-2024