Sustainability is becoming a defining factor in the future of print – but what can print service providers (PSPs) actually control, what can they influence, and where does their responsibility truly begin and end? In this episode of FESPA Insights, industry experts break down the practical realities of sustainability in printing, offering a clear framework to help PSPs make smarter, more informed decisions.
Featuring insights from experienced professionals including Rob Connell, Pete Mayhew, and Graham, the discussion explores how sustainability has evolved from a “nice to have” into a business requirement driven by customer expectations, regulation, and competitive advantage. Drawing on decades of experience across print production, consultancy, and industry leadership, the panel shares real-world perspectives on how print companies can approach sustainability without getting overwhelmed.
The webinar looks at the areas PSPs have direct control over – such as operational efficiency, energy use, material choices, and waste reduction – and contrasts these with the areas where influence matters most, including client education, supplier engagement, and design decisions. The speakers also explain why much of a print company’s carbon footprint sits outside its immediate operations, particularly in purchased materials and supply chains, making collaboration and data transparency essential.
The experts also discuss how companies can build trust with customers through transparency, measurable progress, and honest communication – avoiding common pitfalls like greenwashing or overreliance on carbon offsetting. With new regulations and sustainability directives emerging across Europe, understanding how to substantiate claims and communicate responsibly has never been more important.
Watch the full webinar to discover:
- What PSPs can control vs influence in sustainability
- Where the biggest carbon impacts occur in print production
- How to measure progress and build meaningful KPIs
- Ways to educate clients and influence material choices
- How to avoid greenwashing and navigate new sustainability regulations
If you want practical advice, industry insights, and a clearer roadmap for sustainable printing, this is a conversation you won’t want to miss.
