Videos

Customer engagement with Anna Gapinska

by FESPA | 03/03/2021

How well do you know your customers? What makes them come back to you time after time? In this session of FESPA Global Summit 2021, Anna Gapinska shares her ideas on achieving success and mapping the customer journey.

How well do you know your customers? How can you engage the customers in ways that aren’t solely focussed on price but through deeper partnerships?  What makes them come back to you time after time? Customer relationship must be one of your top priorities, and you need to understand their needs to continuously provide improved service to build long term loyalty and even friendship. In this session, we see a successful case of end-to-end service for global customers and learn about mapping the customer journey.
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