People in Print

New York's finest

by FESPA | 11/11/2020
New York's finest

Christian M Walter in Spain won a 2020 FESPA Gold Award in the serigraphies and fine art category with this limited edition portfolio, and also won the Best in Show Screen Award.

This fine art limited edition portfolio contains 12 serigraphs and a frontispiece and has been case-bound with binder screws. All printed using stochastic (FM) screening, these 52cm x 100cm prints have been screen printed in two water-based inks onto 240 gsm mineral paper.

What was the brief, and what were you attempting to achieve with the work?

Our first and most important goal was to reproduce an outstanding artwork properly. Sergio García Sánchez is a highly talented illustrator and draughtsman, whose work is usually published in the The New York Times and The New Yorker. His latest, monumental work inspired by Picasso´s Guernica, “La Guerre”, can be admired at the Picasso Museum in Paris this autumn.

“New York” was also conceived to be displayed on the walls of a museum and was exhibited at the Centro José Guerrero in Granada in spring 2018. We took this extraordinary work, which was originally drawn on an iPad, from the wall and put it in a book at a scale 2:1, from which it again can be taken out to be displayed on a wall.

Our print studio has been dedicated to fine-art prints since our foundation in 1986. We provide print services to artists and galleries, and also publish prints of artists we like or believe in.
We are very proud of this release, which was already distinguished by FESPA España in November 2019.


What are the benefits of the material choices that you made?

Twelve years ago, we started using water-based and biodegradable inks that allowed us to print extremely fine details. The surface and properties of mineral paper, manufactured without water or bleaching agents, turned out to be ideal for this project. 

What were the key technical challenges involved in the project?

What we try to do is adapt our technique to the artist, not the other way round. As ever and with all the jobs we undertake, proper use of the tools, patience and precision are paramount.

How did you overcome those challenges?

Teamwork is key. It was a great experience to collaborate on this project, alongside the artist Sergio and our wives Lola and Loli. This award really belongs to the four of us.

What do you think you offer to clients that competitors don’t?

A sensitivity to the artistic aesthetic, along with empathy and versatility. FESPA´s motto in 2017 was “Dare to print different”. This is exactly what we do with our clients. Our studio is a special place: no big business for sure – but cool.

Artist Sergio (left) and Christian

How will winning this award change things for you?

We have won some FESPA Awards before, three of them with prints of the Granadian painter Paco Pomet (who displayed his work at Banksy’s Dismaland in summer 2015), and which is on display at FESPA headquarters in the UK. But never up to this point: Best in Show! Wow! We feel very honoured with this prize and grateful to the judges for having taken in such high consideration what we`ve done.

How do you see your business expanding in the next five to 10 years?

COVID-19, Brexit, political transition in the US, climate change… in 2020, nearly everything is changing, so we’re looking forward to 2021. In Gran Vía in Madrid, 30% of shops have already closed, so if I was offered the chance to carry on doing business as usual, just like it has been over the last few years, I’d take it! We aren’t mass producers, but we make things that people appreciate and love and want to keep for years, and we do this in the most sustainable way we can.


What's the most
important business tip or trick you could pass on to our readers?

Be true. Be honest. Share. Enjoy yourself.

 
by FESPA Back to News

Become a FESPA member to continue reading

To read more and access exclusive content on the Club FESPA portal, please contact your Local Association. If you are not a current member, please enquire here. If there is no FESPA Association in your country, you can join FESPA Direct. Once you become a FESPA member, you can gain access to the Club FESPA Portal.

Recent news

How bespoke sticker production can boost revenue
Business Advice

How bespoke sticker production can boost revenue

We spoke to Antigro Designer about its new client-tailored software that aims to reinvent sticker production.

28-05-2024
Multicoloured embroidery on demand
Business Advice

Multicoloured embroidery on demand

Conny Svanberg, digital embroidery expert at Coloreel, and exhibitor at the Personalise Make Wear feature at Personalisation Experience and Sportswear Pro 2024, discusses dye sublimation and colour management.

28-05-2024
Getting started with haptics: swissQprint
Business Advice

Getting started with haptics: swissQprint

Carmen Eicher, Chief Sales and Marketing Officer, swissQprint and Claudio Müller, Application Engineer, discuss the business of building haptics.

28-05-2024
How print businesses can have better relationships with new, young staff
How to Guides

How print businesses can have better relationships with new, young staff

Recruitment and retention remains a problem in many print businesses. We spoke to best-selling author and expert in emerging generations Chloe Combi about how printers can maximise their relationship with young workers.

28-05-2024