How to Guides

How to use text prompts for Chat GPT

by FESPA Staff | 12/03/2024
How to use text prompts for Chat GPT

From creating content to customer service, ChatGPT and other AI platforms are proving to be very useful to printers. But are you using it to its full potential, and how can you get the most out of it?

It is important to take full advantage of cutting-edge technology in order to differentiate yourself from your competition, no matter what line of business you’re in. ChatGPT, perhaps the best known piece of AI in the world, offers a multitude of opportunities for printers and small businesses.

From marketing and data parsing to sales, training to translation, customer service to content creation, idea generation to translation, the possibilities are vast. But are you truly using the full potential of ChatGPT? By using effective text prompts, you can maximise what you get out of Chat GPT, cutting through the weaker responses that don’t seem to help at all.

The key factor to remember about ChatGPT is that it’s not a piece of software built for answering your questions. It’s a sophisticated chatbot, but it can give you inaccurate or incorrect answers. Even the makers have admitted the chatbot lies from time to time. Save your questions for Google. No, ChatGPT is built to follow your instructions, and the clearer instructions you give it, the better results you can expect. Your output is only as good as your input, and if you give ChatGPT vague or unclear commands, you won’t see the best of what it can do.

What’s the best use of ChatGPT for printers?

There’s no doubt that ChatGPT can be a time saver when it comes to many jobs. Here are just a few ways you can utilise it:

Marketing: Printers can use ChatGPT to generate compelling promotional content, advertisements, and product descriptions. You can get it to write your whole website, as well as entries on Facebook and Google adverts. AI’s ability to understand context and generate coherent text makes it a valuable tool, but there are factors to watch out for, such as whether it’s using US English, or if it has misunderstood a key point. 

Data parsing: ChatGPT can assist in parsing through large datasets, extracting relevant information and summarising findings. This can be particularly useful when dealing with vast amounts of data related to print jobs, customer orders or inventory management.
Translation: If you have an international or global market, ChatGPT can help in translation tasks. It’s able to provide accurate, context-relevant translation that lets you speak to a diverse range of audiences. 

Sales: You can really enhance your sales processes by using ChatGPT to draft persuasive sales pitches, respond to customer inquiries or even generate custom quotes for you. While some of this won’t replace the personal touch, you can automate much of your sales communication.

Training: Want to develop training materials, manuals or guides using ChatGPT? Printers can provide detailed instructions, and the AI can generate content, making the training process more efficient and accessible. If you’re a small business that can’t afford to send staff members on expensive training courses, this is particularly useful.

Customer service: Improve the customer service you offer by using ChatGPT to draft responses to common queries, providing instant and accurate information to clients. You can filter queries that need your direct intervention and those that can easily be answered by AI. You can integrate a ChatGPT chatbot into your website too, to handle the customer issues 24/7. See here for more details on integrating AI into your customer services. 

Idea generation: Struggling to create ideas? ChatGPT can generate ideas for you, suggesting design concepts and contributing to the creative process. You can also use it to help you with customer research if you’re thinking of launching a new product line, while it can analyse competitor pricing for you as well. 

What’s the best way to prompt ChatGPT?

To achieve the best results using ChatGPT, it’s wise to follow a few rules when it comes to the text prompts you use. One common mistake is putting in badly-phrased or thought out requests that don’t generate the desired output, even with subsequent refinements. Be clear and specific from the very beginning.

One effective approach to prompting ChatGPT is to follow the formula of context + prompt + generate. This means providing a clear context, structuring a specific prompt, and then instructing the AI to generate the desired content in the format you want, whether this is a blog, an email or a table of figures. This ensures that the AI understands your intent and produces relevant and coherent output.

Give it context: To clearly articulate the context of the request, you’ll want to include key information, facts you want to include and who the content is aimed at. ‘Write an email’ won’t help, but ‘write a short email aimed at 25-35 year olds in the UK about the availability of a new limited edition print’ will improve matters. In other words, the more detail and context, the more you’ll get in return.

Feed it examples: ChatGPT only really works to its best abilities if you give it relevant examples or data in your prompt. If you’re seeking creative ideas, provide examples of concepts you like. When parsing data, give the AI a sample dataset to understand the pattern and context better. If you want something written in a certain tone of voice, you can say ‘light-hearted’ or ‘sarcastic’, but providing an example for it to work from will yield something closer to what you were hoping for.

Be detailed: Be specific in your instructions. If you’re creating marketing content with ChatGPT, specify the tone, style, and key selling points. You need to set the parameters, so it knows what to include and what to ignore. If you’ve left something out, you can ask it to regenerate the content with that new information. Let’s say you want something that fits on one side of A4 and ChatGPT has given you something the length of a white paper, you can ask to start again with your new rule or condense it down. While it’s clever, it’s not a mind reader.

By harnessing ChatGPT’s power through correct and clever prompting, printers can enjoy numerous benefits. You can allocate important resources elsewhere, using the AI to do the heavy lifting of marketing, writing and more. It can be a huge time saver and can help to open up new markets and avenues of business. But it all begins with perfecting your prompts.

by FESPA Staff Back to News

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