One of the most effective ways for brands to connect with consumers, Rob Fletcher takes a look at some of the stand-out interactive digital signage campaigns from the last 12 months, celebrating innovation between signage providers and marketers.
While print is an incredibly useful tool for marketers when it comes to drawing attention to a brand, product or service, it does have some limitations when it comes to interacting with consumers. Advancements with technology such as QR codes and augmented reality have expanded the options available but can only go so far when compared to digital signage.
From creating and displaying custom jokes for car drivers, to supporting an art exhibition in the cultural hub that is New York, digital signage opens up plenty of choice to brands and their marketing partners to ensure that all-important interaction with consumers.
Here, we look at some the best examples of interactive digital signage from the past year, paying tribute to the parties and technologies involved.
Company: JCM Global / Bounce Empire
Description: Bounce Empire, the world’s largest indoor inflatable amusement park located in Colorado, linked up with JCM Global for a striking new centrepiece installation. JCM placed a circular, CLEAR display around a DJ stage, providing a new sensory experience for guests. Measuring over 65 feet around and 4 feet high, the installation wraps around a hydraulic stage in the centre of the bounce floor, offering visiting DJs a thrilling environment.
Company: British Skin Foundation / Ocean Outdoor
Description: Ocean Outdoor and the British Skin Foundation ran a striking, important digital campaign to raise awareness of the dangers of skin being exposed to the sun. At first, the digital display showed close-ups of healthy skin types and tones, but as the UV level rose, the skin began to burn and blister in real time. For additional insight, Ocean Outdoor’s live data feed API and data from weather sensors delivered data on the exact UV level at each location.
Company: Lamar Advertising Company
Description: In the US, Lamar Advertising Company developed a special campaign to mark this year’s Veteran’s Day. The ‘Heroes Across America’ campaign saw photos of military veterans appear on digital billboards in the regions where they live. Friends and family could nominate veterans to feature in the campaign, with images shown on over 1,000 billboards.
Company: Naked / ArtBotAI
Description: Juices and smoothies brand Naked partnered digital content agency ArtBotAI on an innovative digital out-of-home (DooH) campaign on the London Underground. Billed as the first ‘train-triggered’ DOOH display on the famous Underground, the adverts were linked to train timetables, showing digital messages such as ‘Heathrow bound?’ and ‘Heading East?’, directly interacting with commuters.
Company: Livesignage / Castagneto Banca 1910,
Description: Livesignage partnered Castagneto Banca 1910, an historic financial institution in Tuscany, on a campaign designed to connect with customers. Livesignage implemented an interactive digital signage solution within branches, complemented by a mobile platform, allowing customers to interact with touch displays that provide personalized content tailored to their needs.
Company: LG / Steve Harrington
Description: LG partnered with psychedelic pop artist and LA 2028 Olympics logo designer Steven Harrington for an art exhibition at Frieze New York 2025. Visitors met Mello, one of Harrington’s characters, who was brought to life on the LG Signature OLED T transparent TV. Other screens were placed around the exhibition to show off more of Harrington’s work.
Company: INNOCEAN / Shinsegae Property
Description: INNOCEAN and Shinsegae Property collaborated on this impressive project: ‘The World’s Biggest Lifeguard at Grand Josun Media’. Located at Haeundae Beach in Busan, Korea, the large-scale digital signage display delivered real-time safety messages through a 3D anamorphic video featuring an oversized lifeguard. Content reflected live environmental data such as weather conditions, wave height, and safety guidelines for passers-by below.
Company: Ocean Outdoor / Warner Bros UK / DC Studios / WPP Media
Description: Ocean Outdoor partnered DC Studios and Warner Bros UK on an attention-grabbing campaign for the new Superman. The project made use of Ocean Showcase, an installation comprising two curved screens based on Ocean’s 3D DeepScreen technology. Featured at Westfield Stratford City in London, the screens showed clips of the film, with passers-by able to take pictures to share with friends, family and on social media
Company: Adsquire
Description: What better way of drawing the attention of passers-by – and generating a buzz on social media – than setting a new World Record? Adsquire, which specialises in marketing for law firms, did exactly this, breaking the record for the most law firms featured on a single billboard. It achieved the feat early in 2025, showcasing over 1,000 law firms on a digital screen in Times Square, New York.
Company: Kwik Fit / Ocean Outdoor
Description: Ending our top 10 on a lighter note, with Kall Kwik and Ocean Outdoor having partnered on a humorous campaign aimed at UK drivers. Screens in various locations were programmed anonymously analyse vehicles while they were stuck waiting at traffic lights. The screens then delivered a joke to the driver based on the make, class, colour, or fuel type of their vehicle.
To gain more insight into the latest advancements in digital signage technologies, visit the European Sign Expo 2026. Taking place alongside the main FESPA Global Print Expo 2026 in Barcelona Spain, the event will feature some of the leading names from the world of digital signage, with those in attendance able to view first-hand new solutions.
Find out more by clicking here.
At European Sign Expo 2026, you'll experience the full spectrum of non-printed signage - from channel lettering, dimensional signage, and digital displays to architectural and illuminated signage. Whether you're a signage producer, installer, brand owner, or designer, this is your opportunity to explore cutting-edge solutions that shape spaces and drive engagement.