The new tool that makes garment customization accessible to everyone through artificial intelligence and web-to-print technology.
One of the most disruptive innovations at FESPA Global Print Expo 2025 is Konfiwear, a new garment customization software that combines design assistance technologies with AI-powered graphic generation. Behind this solution is a young, international team that found the perfect ecosystem for growth in Asturias after being selected for the Rising Up in Spain program.
“Konfiwear was born out of the need to automate and simplify processes in the design and production of sports and promotional apparel, from the initial quote to final delivery,” says Ait Oufkir Yassine, founder and project manager of the startup. “Our goal is to empower both small businesses and major brands with a powerful, intuitive, and scalable tool.”
The software lets you customize apparel products, manage volume-based pricing, create designs from scratch, or import templates. All from a single online platform. But what really sets it apart is its artificial intelligence engine: “Just by typing a descriptive text, such as ‘retro graphic for a 2025 event T-shirt,’ Konfiwear automatically generates a visual proposal that can be adapted to the chosen product,” explains Yassine.
This feature is designed to save time and improve productivity for designers, manufacturers, and online stores. The system also automates the preparation of production files, making them ready for printing.
Global Technology, Local Impact, and Debut at FESPA
The Konfiwear team was initially formed in Morocco, but it was in Asturias, Spain, where it found the support it needed to take the leap. “Thanks to the support of the CEEI and the Technology Park, we were able to turn our idea into operational software that is already being used in Germany, Australia, and the United States,” says Yassine.
In its first year, Konfiwear has managed to double its user base every month and continues to add new features, such as 3D configurators, integration with online stores, and services for creating personalized digital assets.
For its debut at the Personalization Experience at FESPA Global Print Expo, the team will host live demonstrations showing how its platform transforms an idea into a print-ready garment in minutes. “We want visitors to experience firsthand how the software works, try out the artificial intelligence, and see how easy it is to customize a product,” says Yassine.
In addition, they will offer exclusive benefits to those who visit their booth, including free onboarding, special discounts, and free migration for new customers.
“FESPA is the ideal place to connect with printing and textile professionals looking for innovation. We’re excited to show how Konfiwear can transform their workflow,” concludes Yassine.
Discover the latest innovations in personalization at Personalisation Experience 2025, Europe’s leading printing and signage trade show, which will take place May 6–9 at Messe Berlin in Germany. It will showcase the most innovative products, visionary concepts, and the latest developments in the future of printing. Register to visit here.