From the heart of Guatemala, The Great Ideas has turned adversity into a printing business that embodies a sense of purpose.
PRINTspiration Stories is a new series of success stories produced by FESPA Mexico, with the goal of inspiring professionals in the graphic arts industry in Latin America. We celebrate the talent, creativity, and drive of those who turn printing into an art form and a tool for transformation.
From designers and entrepreneurs to artists and technicians, we want to share real stories that inspire, challenge, and move us. Each installment will highlight how the Latin American graphic arts industry is evolving thanks to people who are committed to innovation, quality, and resilience. This is the first story.
Mario Herrera, originally from Guatemala, has been immersed in the world of printing and signage for 26 years. His journey began in 1999, while he was studying architecture in college. Together with a partner, he founded a digital printing company, which grew rapidly over time, though without a clear administrative structure. This disorganized growth and a heavy reliance on a single client (which accounted for 89% of the portfolio) led to the business’s collapse in 2010.
“When that customer stopped buying from me, everything fell apart.”
Refusing to give up, Mario restarted the business from scratch in 2011, this time alongside his brother. That’s how TANAGwas born, with a clear focus on signage and sign manufacturing, and a long-term vision based on quality, innovation, and learning from past mistakes.
“We love doing things right. Our products really are far superior to the rest, especially here in Guatemala.”
Today, TANAG has 30 employees, is ISO 9001:2015 certified, and is backed by 3M with MCS certifications, which sets them apart in a market largely composed of micro-enterprises. Their expertise and ability to provide personalized solutions have made them a leader not only in Guatemala but also in El Salvador, Costa Rica, Puerto Rico, and Miami, where they recently created a mural for Grupo Mariposa.
“We’re focusing heavily on signage and innovation. We want to become a manufacturing hub based in Guatemala to export to the world.”
The Future of Signage: Sustainability, Technology, and Customization
Herrera has observed a significant shift in the market: customers are beginning to value the durability and sustainability of materials. Although not necessarily biodegradable, he seeks out more environmentally responsible and less polluting materials, such as aluminum, stainless steel, wood, and composites that replace PVC.
“The trend is toward materials that are more sustainable but also last for years.”
Another key trend is customization, even within large chains with an international presence, which require adaptations tailored to each location or market.
In addition, Herrera has found inspiration at FESPA Global Print Expo and FESPA Mexico, where he discovered new technologies—such as automated cutting machines and eco-friendly materials —that could transform the local industry.
“In Europe, they place a great deal of emphasis on quality—even more so than in the United States. The standards there are different.”
The story of Mario and The Great Ideas is an example of resilience and entrepreneurial vision. It shows how a setback can lay the groundwork for a stronger comeback, with a focus on quality, sustainability, and regional growth.
“Today we are a different company, with a different vision, but with the same drive to keep doing things right.”
FESPA Mexico 2025 It will take place September 25–27 at the Banamex Center in Mexico City. Visitors will have the opportunity to explore live demonstrations, participate in interactive sessions, and get an up-close look at the latest trends in digital printing, screen printing, textile printing, 3D printing, and much more. Take advantage of FREE pre-registration now before August 31. here.