With 47 years of corrugated experience, Kirby explains how digital printing technologies are creating new opportunities for shorter production runs, e-commerce growth, and promotional campaigns. The conversation covers the strongest overlap areas including point-of-sale displays, promotional packaging, and branded e-commerce boxes. Kirby advises printers to start with existing capabilities like flatbed digital printers and screen printers, focusing on point-of-sale applications as the easiest entry point rather than high-volume transit packaging. The discussion includes practical considerations around UV versus water-based inks for food packaging, the importance of structural design knowledge, and how brands increasingly want integrated solutions across retail display and packaging. The episode concludes with a Q&A session addressing technical questions about nano-flute boards, colour management standards, investment costs, and the reality of mass customisation in corrugated packaging.
Watch the full webinar to access:
- Industry Convergence Insights: Learn how the corrugated packaging and printing sectors are meaningfully merging, creating new business landscapes.
- Expert Guidance: Gain knowledge from Nick Kirby, who brings 47 years of experience in the corrugated industry to the discussion.
- Digital Transformation Opportunities: Understand how digital printing technologies are enabling shorter production runs, supporting e-commerce growth, and enhancing promotional campaigns.
- Identification of Growth Areas: Discover the strongest overlap areas for printers, such as point-of-sale displays, promotional packaging, and branded e-commerce boxes.
- Strategic Entry Advice: Receive practical advice on how to enter the market using existing capabilities like flatbed digital and screen printers, specifically focusing on point-of-sale as an accessible starting point.
- Technical and Practical Considerations: Explore critical details such as the choice between UV and water-based inks for food packaging and the necessity of structural design knowledge.
- Market Trends: Learn why brands are increasingly seeking integrated solutions that bridge the gap between retail displays and packaging.
- Comprehensive Technical Q&A: Access answers to technical queries regarding nano-flute boards, colour management standards, investment costs, and the feasibility of mass customisation.
