FESPA Digital 2011 played host to the third lap of the FESPA Wrap Cup Masters Series in Hamburg last week, where Danish printers Sun Wrap took first place. Lindahl Wrapping, also from Denmark, came second. The competitive series, which is taking place in eight stages over three years, is set to culminate in a grand World Wrap Cup Master finale at FESPA 2013 in London.

In London, SunWrap.dk will compete against Miller Decals, winners of the FESPA Americas 2011 leg, and winners of future wrap cup competitions.

 

A total of 28 teams arrived in Hamburg to take part in the competition which promised each competitor a 1,500€ prize package of vouchers for software, vinyl and tools. The four finalists were awarded a 6,000€ package while the first and second placed teams chose from a Mutoh Kona 1400 cutter and a Royal Sovereign Laminator.

 

Within each stage of the competition, a collection of prestigious cars provide a blank canvas for vinyl mastery. At FESPA Digital 2011 in Hamburg, the competitors wrapped a Smart Car to match the one driven to Hamburg by FESPA's Digital Man.

Head judge Rob Ivers, founder of the PDAA (Professional Decal Application Alliance), comments:

"This was the most competitive of the Wrap Cup Series events so far. The quality of the finished cars easily surpassed previous stages and the competitors were all world-class. Despite this, Sun Wrap's completed car was a clear winner as it represented a near perfect wrap. These guys will be serious competitors in the 2013 finale. The event is also proving to be increasingly popular for show visitors, with bigger audiences than we have seen at previous shows."

 

Also on the judging panel in Hamburg were Michael Meyer of F+Z and Mafred Ratajczak of Digital Designware (Germany), Paul Koch from Signbase (The Netherlands) and Ole Ravn (Denmark). Each judge used their expert knowledge to evaluate the contestants on both the speed and quality of their wraps.

 

Jesper Sølager, Owner of SunWrap.dk comments: "It was a really exciting competition, with many truly talented car wrappers competing, and it was a very close run race. We felt very comfortable during the competition and we had to control our nerves all the way to the final, so I was glad that in the end we managed to pull off a perfect wrap.

 

"The prizes we received were fantastic, but for us, the status of Wrap Cup Champion is the best reward. We are now really looking forward to the competition at FESPA 2013 in London, but I wouldn't want to be a judge there. The competition will be fierce and they will have to be very strict as everyone will fight hard for the title. No matter what, our team will give 100%."

24-26 May 2011 - FESPA Fabric 2011
http://www.fespa.com/fabric/
Hamburg, Germany

Exhibition Facts:

• 14,896 people attended FESPA 2007 for garment decoration with 180 Exhibitors.

• In 2010, FESPA Fabric runs st FESPA 2010 in Munich, launching the Fabric brand at the leading annual European event for garment decoration.

• FESPA Fabric has become the annual event for garment decoration.

FESPA DIGITAL 2011

ONE GIANT LEAP FOR DIGITAL PRINT!

FESPA would like to thank everyone who attended FESPA Digital 2011 for supporting our largest wide format digital event ever!

This year’s FESPA Digital saw an impressive 18,278 visits over the newly extended four day exhibition – an obvious sign that the digital industry is creating traction and that 2011 will be a year of growth, as business look to adopt digital print or re-invest in new technologies and applications to sustain business growth.

 

Catch show highlights on FESPA TV HERE

And watch out for the FESPA Digital post show report out soon..

The next celebration of the vibrant digital print sector will be in Barcelona (Spain) at FESPA Digital 2010, 21-24 February 2012.

FESPA Events
FESPA Mexico, 18-20 August 2011, Mexico City
FESPA Asia, 26 - 28 October 2011, Singapore

FESPA Digital, 21-24 February 2012, Barcelona

FESPA Americas, 1-3 March 2012, Miami 

‘Campus style’ learning event to create a dynamic business experience for garment printers and exhibitors

FESPA Fabric (24-26 May 2011, Messe Hamburg, Germany) is shaping up as 2011’s leading European product showcase and educational event for garment printers and decorators. 

German media city extends appeal to northern European audiences

Plans for FESPA Digital 2011, which will take place in Hamburg, Germany from 24 – 27 May 2011, are well underway, with the exhibitor promotion campaign set to kick off during FESPA 2010.

The show will occupy around 16000m2 (net) in the new halls at the Hamburg Messe, located at the heart of Germany’s maritime city.  FESPA aims to deliver a show as extensive as that in Amsterdam in 2009, which showcased more than 300 exhibitors over 14500m2 and attracted close to 10000 visitors.

FESPA has extended FESPA Digital 2011 from three to four days in response to feedback from key exhibitors, who are keen to extend the time available to meet with FESPA’s audience of senior decision-makers from across Europe and further afield. FESPA is holding the square metre price for exhibitors at that of a three-day show, offering exhibitors a significant additional business opportunity at no supplementary cost.

FESPA managing director Frazer Chesterman explains the decision: “Exhibitors make a substantial investment to attend an international show such as FESPA and create their temporary ‘showroom’. It’s understandable that they are looking to optimise their return on that investment by meeting as many prospective customers as possible, from multiple territories and vertical markets.”

He adds: “We see a clear opportunity to use the extra day to attract different types of visitor and add measurable value for our exhibitors.  For example, Hamburg is a global media city, and the sizeable media and creative community in the region invites us to highlight the relevance of FESPA Digital to stakeholders further along the print supply chain.  We plan to work closely with exhibitors to develop event content for the fourth and final day that will give FESPA Digital a focussed appeal to brand owners, agencies and other buyers and specifiers of wide format print services.”

The fact that FESPA Digital moves to a different destination city each time ensures that the visitor audience is constantly refreshed, delivering new prospective customers for exhibitors to engage with.  For example, visitor data from FESPA Digital 2009 indicated that nearly three quarters of all delegates at the show were first-time visitors to a FESPA event. The northern German location is expected to deliver substantial attendance from key European markets including Germany, Benelux, the UK and the Nordic region.  Hamburg is also readily accessible to visitors from central and eastern Europe, in particular the growth markets of Poland and the Baltic states.

From 24-26 May 2011, FESPA will also bring its FESPA Fabric ‘event-within-an-event’ to Hamburg, delivering a dedicated three-day event for European garment printers and decorators, featuring a Fabric Live! fashion show and other satellite initiatives of the type seen at FESPA Fabric 2010 in Munich.  The show will occupy 5000m2 in Hall B1, which is adjacent to FESPA Digital 2011, linked to the main show by a walkway between the two areas of the exhibition centre.  FESPA Fabric 2011 will be the only pan-European exhibition addressing this audience in 2011.

FESPA will also stage its third FESPA Digital Textile Conference alongside the FESPA Digital 2011 event.