A total of 28 teams arrived in Hamburg to take part in the competition which promised each competitor a 1,500€ prize package of vouchers for software, vinyl and tools. The four finalists were awarded a 6,000€ package while the first and second placed teams chose from a Mutoh Kona 1400 cutter and a Royal Sovereign Laminator.

Within each stage of the competition, a collection of prestigious cars provide a blank canvas for vinyl mastery. At FESPA Digital 2011 in Hamburg, the competitors wrapped a Smart Car to match the one driven to Hamburg by FESPA's Digital Man.

Head judge Rob Ivers, founder of the PDAA (Professional Decal Application Alliance), comments:

"This was the most competitive of the Wrap Cup Series events so far. The quality of the finished cars easily surpassed previous stages and the competitors were all world-class. Despite this, Sun Wrap's completed car was a clear winner as it represented a near perfect wrap. These guys will be serious competitors in the 2013 finale. The event is also proving to be increasingly popular for show visitors, with bigger audiences than we have seen at previous shows."

Also on the judging panel in Hamburg were Michael Meyer of F+Z and Mafred Ratajczak of Digital Designware (Germany), Paul Koch from Signbase (The Netherlands) and Ole Ravn (Denmark). Each judge used their expert knowledge to evaluate the contestants on both the speed and quality of their wraps.

Jesper Sølager, Owner of SunWrap.dk comments: "It was a really exciting competition, with many truly talented car wrappers competing, and it was a very close run race. We felt very comfortable during the competition and we had to control our nerves all the way to the final, so I was glad that in the end we managed to pull off a perfect wrap.

"The prizes we received were fantastic, but for us, the status of Wrap Cup Champion is the best reward. We are now really looking forward to the competition at FESPA 2013 in London, but I wouldn't want to be a judge there. The competition will be fierce and they will have to be very strict as everyone will fight hard for the title. No matter what, our team will give 100%."

Pre-registered delegates indicate strong investment intentions

Registration for FESPA Americas is underlining the strategic focus of delegates to the show and indicating that visitors are coming to Orlando to make key decisions and investments.

Attracting a host of senior decision makers, 55% of whom have final decision making power, FESPA Americas is indicative of market growth, with 40% business owners and a further 32% CEO’s, Directors and senior management. Survey data has also revealed that nearly 20% of pre-registered visitors intend to invest during the show, 35% in the six month period after the show and a further 12% in the year following the event.

FESPA Americas (February 24-26 2011, Orange County Convention Center, Orlando) is shaping up to offer printers a multi-dimensional visitor program to set them up for success in 2011 and beyond.