The Innovator
Innovation is the most important component of any healthy, sustainable and profitable business. Every fortnight, 'The Innovator' will highlight a new innovation, product, solution or trend taking place out there in the print and media stratosphere.
Published in The Innovator
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The Print Innovator
17th June 2013
This charitable, crowd funded, project will flood London's streets with art this summer, thousands of billboard ad spaces and putting the favourite works of...
Published in The Innovator
Written by
The Print Innovator
28th May 2013
It’s rare that I’ve walked through a subway station and stopped to admire an eye-catching piece of print for the Great Gatsby by Applied Media.
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Published in The Innovator
Written by
The Print Innovator
13th May 2013
Billboard advertisings have really punched through the "innovation" boundaries of what’s possible, with the likes of Old Spice, MetService and an...
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Published in The Innovator
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The Print Innovator
19th April 2013
Why do multi-sensory campaigns make sense? Why does texture of the packaging, or the smell of the product change your behaviour? Lets find out with...
Published in The Innovator
Written by
The Print Innovator
15th April 2013
One of the biggest issues facing advertisers in an age where consumers are constantly bombarded by messages is measuring all-important ROI, which EFI and Wai...
Published in The Innovator
By
The Print Innovator
12th April 2013
I am the world’s oldest advertising medium and now the least popular...but no longer with Cheil advertsing agency's innovation of the wifi poster.
Published in The Innovator
Written by
The Print Innovator
20th March 2013
2013 is potentially the tipping point for 3D printing. The technology appears to have taken another innovative leap forward with 3D scanning.
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Published in The Innovator
By
The Print Innovator
26th February 2013
It’s not often that you see a billboard advertisement and think “that’s pretty cool”. However, this week, UTEC and Sony are the cool kids of the...
