I don’t mean to be the bearer of bad news or pour water on your fire, because I feel more positive, optimistic and recharged after the greatest ever show I have worked on.

But for goodness sake ‘make hay whilst the sun shines!’ By this I mean we must seize the moment and make the most of a more positive outlook that is prevailing in our marketplace.

If you exhibited at FESPA 2010,  you must relentlessly follow up every positive conversation you had – if you visited FESPA 2010 and we inspired but you are now back into your normal routine, take those follow up calls from exhibitors who are likely to have something valuable for your business, or if you are a member of the printing media, shout about how awesome this market is! Perhaps some of the trends, insights and innovations that are coming into play for our market will reveal new opportunities for you!

Change, although sometimes uncomfortable is a good thing. We must accept that change and accept that the market will never return to how it was before the economic storm.

But the sun is shining! It is our duty to make the most of this fact for our business, ourselves and our industry.

And this means action!

The storm has passed, but we cannot return to our old ways. But we can enjoy the benefits of postivity that summer can give us.

Enjoy it and take ac tion:-)