3 comments

• Comment Link Saturday, 11 February 2012 18:15 posted by Sean Moloney

  The method used to encourage devices to use "printed devices" as a way to encourage the public to buy more products is irrelevant.
  As printers we should embrace all avenues that come our way that enable us to create more value.
  The point here is do us printers vertically integrate as marketeers and help our clients grasp this concept - with a view to selling more print or do we stand back and wait for instructions to print (as is our traditional place)? Those who will succeed in this future digital world will most definitely be following the former.
• Comment Link Wednesday, 23 November 2011 19:51 posted by Frank LoPinto

  QR codes are not dead - they have not even come to life!
  
  We're exploring the possibilities of Animated QR codes that look like animated GIFs or short video clips playing on a kiosk or point-of-sale display. They can deliver more information than a static code because they display more than a single code.
  
  Information can be downloaded directly from the display to a smartphone without using an internet connection. Our website (www.datacasting.tv) explains how.
• Comment Link Saturday, 22 October 2011 00:52 posted by Harvey Meister

  i'm a printer/signage provider and basically have been uninterested in qr codes as a significant idea. I am not a content provider, ad agency, msp, or consultant. If the file has a qr code we print it.
  Nonetheless due to numerous social networking groups which I am part of,qr codes keep surfacing as the next great thing, the cutting edge, the future of marketing. In response to that I remain skeptical, if not an outlier. My criteria is simple and narrow minded, admittedlly, and it is this? Is it making money for the companies that are employing them. Not just making money for the msps, content providers and ad agencies, though I have no problem if they do make money on qr codes.
  
  There are likely many niche situations where qr codes will prove that they have "legs" and add value to the consumer/seller dynamic.
  
  More often the use and implementation of them is odd, confused, or disconnected from any sort of value proposition. I can think of many examples.
  
  Further, despite the claims in many articles, most people I have asked, do not really know about them yet and even fewer actually use them. Of those that have, many say they didn,t work. The fact is in about a year that I have looked at the whole qr code "mania" (and I attended a very high level seminar by one of the country's leading experts) I have not yet seen one stirring example of their use, that would either incent me to buy, or cause me to notify others that this was a "must see".
  
  Finally, when you factor in other emerging technologies like the ones mentioned in the article and in particular voice recogniton developments, qr codes are likely to be quickly out paced. Maybe like the pony express was by newer technologies, except in our world, that change is likely to happen quickly, like months or years, and when that change occurs, it will also occur rapidly. No need to wait until all the telegraph lines are laid. So, how much time, money and effort should be put into qr codes?