Innovation is the most important component of any healthy, sustainable and profitable business. Every fortnight, 'The Innovator' will highlight a new innovation, product, solution or trend taking place out there in the print and media stratosphere.
Try as you might to ignore it, 3D printing doesn't look like it's an idea that is going to pass quietly into the ether any time soon. This realisation dawned on me the other day when I was watching Lisa Harouni's compelling and thought provoking TED talk about how this disruptive technology might change the manufacturing model as we know it.
How genius billboard campaigns are changing the face of print in advertising
Written by The Print Innovator Tuesday, 01 May 2012 11:19
'Genius' is an oft overused word in modern society. However, a billboard advertisement in Canada was recently brought to my attention that's the very definition of the word. The billboard, which was unveiled earlier this year, was dreamt up by Vancouver-based creative agency Cossette for fast food behemoth McDonalds.
The Two-Part Process for Unstoppable Organic Growth
Written by Rock LaManna Friday, 27 April 2012 10:27
Printing CEOs want to jump right to growth strategies without carefully analyzing the place where any hopes for growth needs to start: At the top.
That's right. If you want to grow your business, you need to start by taking a good look at how you manage the show. Once you've got yourself properly aligned, then you can focus on the team.
That's right. If you want to grow your business, you need to start by taking a good look at how you manage the show. Once you've got yourself properly aligned, then you can focus on the team.
Integrating print into 'Sensual Advertising'
Written by The Print Innovator Wednesday, 18 April 2012 11:39
We've covered interactive advertising campaigns in the past (McCain's olfactory baked potato bus shelters and Tesco's South Korean subway smartphone scan and shop to name but two recent examples). But the number of brands looking to engage consumers through a fully interactive marketing experience continues to gather pace in these straitened times.
I've got a great idea for an innovative print-related business if there are any investors out there who are daring enough to back my little venture.
Fully interactive print...are you listening in?
Written by The Print Innovator Thursday, 29 March 2012 08:48
In the 1960s a music listening post constituted a sound proof booth equipped with a turntable that shoppers could play records on. Over time these posts evolved into digital MP3 players replete with headphones capable of storing thousands of songs. But what will a listening post of the future look like?
Mastering the trick of making money out of 3D printing
Written by The Print Innovator Monday, 19 March 2012 14:10
It may be one of the coolest printing innovations to hit the industry for decades but few people have mastered the trick of making money out of 3D printing. Until now. Pioneering print enthusiasts Bilal Ghalib and Alex Hornstein, otherwise known as the 'Pocket Factory', are currently driving across the US with two 3D printers in the trunk of their Prius.
Breaking the potato mould using an innovative outdoor print campaign
Written by The Print Innovator Friday, 09 March 2012 16:39
We've covered a lot of innovative billboard and bus shelter posters in previous blog posts but this week something came to our attention that truly breaks the mould.
There were a number of cool, innovative and envelope pushing interactive billboards hitting high streets all over the world across 2011, but there was a real danger of brands using the latest technology purely as a gimmick to garner media attention rather than selling something to the public.
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