First let's take a look at the fast march of wide format technology. The focus is often on the print engine as the core of any print service provider's business, and of course, a productive and flexible print device that can perform consistently at the level required for the job portfolio in hand is vital to the success of a business.

But while the industry tends to revolve around developments at the high end, it's worth remembering that accessing new opportunities does not have to mean burdening your business with an expensive top-level printer which offers functionality beyond what your business demands.

By all means stay abreast of how technology is evolving, and consider how it might be part of your future planning, but don't feel that major hardware investments are the only way to push your business forward.

Sometimes process efficiency can be boosted significantly with other smaller enhancements that help to remove bottlenecks between prepress, print and finishing. Workflow software might be the solution to your headaches, or a web to print solution might help you streamline and automate how you receive jobs into your business and move them into production.

For the inside track on how to optimise your workflow from prepress to finishing and all steps in between, visit Print Shop Live! at FESPA Digital 2012 to see the technology working togther in a simulated print environment. You can even upload your own job to the Print Shop Live! Web site and see it produced across the full specturm of print devices from solvent to latex.

And don't forget to check the technology sessions within the Explore Conference at FESPA Digital 2012 for the topics that match your investment priorities.

Register now at www.fespadigital.com