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The Print Adventures of Chris Smith: PART 1

Written by Chris Smith Thursday, 12 April 2012 15:31
I hope to have some really exciting news for our whole print community in a couple of weeks but until then, as I have been fairly quiet on the blog front for a while due to other pressing work issues, I have decided to write a short blog (split into 3) to update readers on what has been happening on the FESPA Association front.
Happy Easter everyone, I hope you all had a relaxing Easter break. Well we have returned back to the office after a four day break and are straight back into the thick of everything, just how we like it.

A coffee shop with a printed twist!

Written by The Print Innovator Tuesday, 03 April 2012 08:26
I've got a great idea for an innovative print-related business if there are any investors out there who are daring enough to back my little venture.

In the 1960s a music listening post constituted a sound proof booth equipped with a turntable that shoppers could play records on. Over time these posts evolved into digital MP3 players replete with headphones capable of storing thousands of songs. But what will a listening post of the future look like?
Last night (21.3.12) the first episode of the 8th series of The Apprentice aired on BBC one to approximately 7million people in the prime 9pm slot. For those of you who have not seen it before or are unaware of this popular UK show; The Apprentice is a British reality television series in which a group of aspiring young businessmen and women compete for the chance to win a £250,000 investment into a company of their choice as an apprentice/business partner to the British business millionaire magnate Lord Sugar.
It goes by many names: An earn-out. A tuck-in. For the sake of this article, I'll be using the term "earn out agreement," and I'll show you how struggling companies are using it to not only stay afloat in turbulent economic times, but achieve a lucrative future.
It may be one of the coolest printing innovations to hit the industry for decades but few people have mastered the trick of making money out of 3D printing. Until now. Pioneering print enthusiasts Bilal Ghalib and Alex Hornstein, otherwise known as the 'Pocket Factory', are currently driving across the US with two 3D printers in the trunk of their Prius.
Do you think a furry nose on a brochure can increase print sales?

It may seem strange, but there was a hamster that managed this for one print company. It was a company pet. But one day it was featured on the company brochure. The hamster started to build its own following. And sales began to rise.
Do you worry at how you are going to make the right profit on the print you sell?
Are your margins under threat?
Do customers see you offering commodity print?
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