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Electronic Media Vs Traditional Print methods, which is more environmentally friendly?
Written by Gemma Firth Friday, 27 January 2012 14:49
I received the PrintWeek magazine at the end of last year that included "The Power of Print Communication Intelligence" insert which contained a survey where print buyers and marketers were asked a series of questions about their print and electronic marketing communications.
Answering questions about digital textile printing
Written by John Scrimshaw Wednesday, 25 January 2012 17:44
The rush towards digital-textile signage shows no sign of slowing down, and any wide-format PSP keen to join this bandwagon needs to address several questions. Should it be UV pigment or dye-sub? And if dye-sub, should it be via transfer or direct? What do I need to know about fabric preparation and finishing? What do they really mean when they say that fabric, or a particular class of inks, is more sustainable?
En mi entrada anterior comentaba que la culpa de que la rotulación como elemento de decoración no haya llegado al coche particular es de los comerciales. Y en esta entrada voy a explicar por que creo que una de las claves para el desarrollo de nuevas aplicaciones es la eliminación de los comerciales.
There were a number of cool, innovative and envelope pushing interactive billboards hitting high streets all over the world across 2011, but there was a real danger of brands using the latest technology purely as a gimmick to garner media attention rather than selling something to the public.
Five Poor Reasons Why Printing Companies Choose Liquidation
Written by Rock LaManna Wednesday, 04 January 2012 11:17
Times are tough, no doubt about it. But are they so tough that you should choose liquidation? Here are five reasons why many printers believe the answer is yes.
Published in
Rock LaManna Blog
Three resolutions printers must make in 2012
Written by Matthew Parker Tuesday, 03 January 2012 12:14
I see broken promises upon the horizon.
It's that time of year again. Everyone is talking about their New Year resolutions. Everyone is telling me that they will go to the gym more. Or lose weight. Or stop smoking.
It's that time of year again. Everyone is talking about their New Year resolutions. Everyone is telling me that they will go to the gym more. Or lose weight. Or stop smoking.
Published in
Matthew Parker's Blog
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A glimpse at a Swiss screen printer extraordinaire...Lorenz Boegli
Written by Chris Smith Wednesday, 21 December 2011 10:41
I recently had the pleasure of visiting Atelier fur Siebdruck in Switzerland, the home of printer extraordinaire, Lorenz Boegli. I have known Lorenz for about 13 years and seen much of his work through my involvement with the FESPA awards. Lorenz is a regular entrant and a regular winner of gold awards.
The opportunity for printers in experiential marketing
Written by The Print Innovator Thursday, 22 December 2011 10:30
Experiential marketing. It was big in 2011 and it's set to get even bigger in 2012 as brands eschew more traditional advertising forms in an attempt to get a greater bang for their buck.
Caspar Williamson, a London-based illustrator and screen-printer who runs the print and design firm Flying Machines, published the book Reinventing Screenprinting last month, which celebrates the work of some of the world's most innovative and creative screenprinters. We caught up with him to find out his thoughts on the printing techniques recent revival and what the future has in store for screenprint lovers.
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