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Why QR codes will improve your print profits by over 15%
Written by Matthew Parker Monday, 06 February 2012 17:32
Do you worry at how you are going to make the right profit on the print you sell?
Are your margins under threat?
Do customers see you offering commodity print?
Are your margins under threat?
Do customers see you offering commodity print?
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Matthew Parker's Blog
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Our campaign for FESPA 2012 in Barcelona highlights the 'wider opportunities' that are open to Digital Man in 2012 and beyond. In a series of five Wider Opportunities blogs between now and the show, FESPA director of events Neil Felton delves into some key themes to give visitors a taste of possible routes to explore at the show.
Published in
Neil Felton's Blog
Additional Marketing Opportunities for Garment Decorators
Written by Scott Fresener Thursday, 02 February 2012 09:42
If you find it getting harder and harder to make a living printing t-shirts then take a good look at the markets you serve. There are lots of niches where you can print specialty items, charge a premium, and put new wind in your sails, whether you're a screen printer or using digital direct-to-garment (DTG)technology.
Electronic Media Vs Traditional Print methods, which is more environmentally friendly?
Written by Gemma Firth Friday, 27 January 2012 14:49
I received the PrintWeek magazine at the end of last year that included "The Power of Print Communication Intelligence" insert which contained a survey where print buyers and marketers were asked a series of questions about their print and electronic marketing communications.
Answering questions about digital textile printing
Written by John Scrimshaw Wednesday, 25 January 2012 17:44
The rush towards digital-textile signage shows no sign of slowing down, and any wide-format PSP keen to join this bandwagon needs to address several questions. Should it be UV pigment or dye-sub? And if dye-sub, should it be via transfer or direct? What do I need to know about fabric preparation and finishing? What do they really mean when they say that fabric, or a particular class of inks, is more sustainable?
En mi entrada anterior comentaba que la culpa de que la rotulación como elemento de decoración no haya llegado al coche particular es de los comerciales. Y en esta entrada voy a explicar por que creo que una de las claves para el desarrollo de nuevas aplicaciones es la eliminación de los comerciales.
There were a number of cool, innovative and envelope pushing interactive billboards hitting high streets all over the world across 2011, but there was a real danger of brands using the latest technology purely as a gimmick to garner media attention rather than selling something to the public.
Five Poor Reasons Why Printing Companies Choose Liquidation
Written by Rock LaManna Wednesday, 04 January 2012 11:17
Times are tough, no doubt about it. But are they so tough that you should choose liquidation? Here are five reasons why many printers believe the answer is yes.
Published in
Rock LaManna Blog
Three resolutions printers must make in 2012
Written by Matthew Parker Tuesday, 03 January 2012 12:14
I see broken promises upon the horizon.
It's that time of year again. Everyone is talking about their New Year resolutions. Everyone is telling me that they will go to the gym more. Or lose weight. Or stop smoking.
It's that time of year again. Everyone is talking about their New Year resolutions. Everyone is telling me that they will go to the gym more. Or lose weight. Or stop smoking.
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Matthew Parker's Blog
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FESPA - United We Print
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FESPA - United We Print
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