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FESPA RebrandsFrazer Chesterman, MD, FESPA Exhibitions & Events & Marcus Timson, Corporate Communications Director explain the thinking behind the re-brand of FESPA
FESPA Asia Pacific 2008A showcase of Screen, Digital and Textile Printing Technologies. From the 28 - 30 November 2008 at the BITEC Exhibition Center, Bangkok
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Madico Launches "Mother Green" Range of Environmentally-Friendly Inkjet Films Print E-mail
Madico Graphic Films,has significantly broadened its product offering with the launch of its Mother Green range of environmentally-friendly non-PVC inkjet printable films for indoor/outdoor signage projects. For outdoor applications in particular, the Mother Green range enables Madico to supply large format print businesses with the market's broadest range of environmentally-friendly substrates for virtually any promotional graphics requirement, including advertising hoardings, promotional banners, backlits and vehicle liveries.

The Mother Green range currently comprises 20 films, all of which have been engineered to match the performance and functional benefits typically offered by PVC substrates. The result is a portfolio that includes both clear and white polyester and polyolefin films for short-term indoor projects, to polyurethane and acrylic based products for long-term outdoor durable requirements. The Mother Green range also complements Madico's existing and successful stable of optically-clear window films by extending the breadth of available opportunities to printers and enabling increased consistency in creative projects.
Billboard printed on Mother Green media
Commenting on the introduction of the Mother Green range, Andy Voss, Managing Director of Madico Graphic Films Ltd says, "More than ever before, printers are required to conform to international legislation governing the use of hazardous substrates and their component materials. However, meeting such prerequisites is often not enough as printers' own customers continue to drive demand for environmentally-friendly, non-PVC alternatives for their large format promotional projects.

"Our Mother Green range meets all legislative requirements, but also goes a step further by offering non-harmful alternatives to PVC, such as polyurethane or polyester films - without compromising on performance or versatility", adds Voss.

The Mother Green range also offers the additional benefit of matched component overlaminates for applications requiring extra protection and functionality. This ensures an environmentally-friendly alternative to PVC for assuring durability, longevity or maintaining lightfastness in outdoor applications.

As with all of Madico graphic films, the Mother Green range is clean-room manufactured to ISO14001 requirements and is compatible for printing with the main inkjet printing technologies, including UV, solvent and water-based.

www.madico.co.uk
 
Right - Global Technology Partner - XAAR
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