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HP assists Pyramid Visuals' Expanion into New Markets |
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HP's digital printing technology has enabled Pyramid Visuals to maximise productivity and increase profitability.
Pyramid Visuals was founded in 1993 to produce a range of promotional graphics for car dealerships. Now employing 25 people it has built up a substantial product offering for the indoor and outdoor signage markets. Based in Weybridge, Surrey UK, it specialises in producing a range of large to super-wide print including posters, fleet vehicle livery, signage, exhibition displays, event branding, film and television backdrops, window displays and building wraps for its customers.
Pyramid : Case Study Background
Prior to investing in HP's digital technology Pyramid Visuals thoroughly researched the printers available on the market. "Our customers are all market leaders in their field, therefore the print quality of our work needs to reflect this. We spent six months investigating the presses and it was our opinion that the print quality of HP's digital printers was second to none," said Scott Meader, production director, Pyramid Visuals.
The company purchased its first HP press in 2002, installing the UK's first HP Scitex XL1200 and has continued to invest in HP's digital printing technology. The company currently operates six HP presses including an HP Scitex XL1200, a recently purchased HP Scitex XL1500, two HP Designjet 9000s and two HP Designjet 5500s.
Enabling sustainable growth into new markets
"Investing in a combination of HP ink technologies – solvent and aqueous – has not only allowed us to start producing a wider variety of products but also to move into new markets," explained Justin Murray, managing director, Pyramid Visuals. "After installing our first HP Scitex press we started to undertake a broader range of jobs and moved into producing print for the outdoor market. Customer demand for our work was so high that we invested further in HP's digital technology, purchasing our HP Designjet printers so that we could produce the complete range of printed collateral needed for indoor and outdoor events and exhibitions."
 Pyramid Visuals uses its HP Scitex XL1200 and its HP Scitex XL1500 to produce vehicle wraps, billboards, backdrops, banners, indoor and outdoor signage and building wraps.
"Our HP Scitex presses are incredibly versatile and allow us to print on a wide range of media including canvas, mesh, self adhesive vinyl and paper, allowing us to be flexible when meeting our customers' needs," explained Meader. "We have recently completed a series of exhibition stands where we had to print on carpet. The presses coped with printing on this difficult substrate brilliantly; images were crisp owing to the high definition print quality."
Providing a complete solution
Pyramid Visuals has become a one-stop print shop, with many of its customers choosing to outsource their work to the company because it can fulfil all their requirements. The company offers a vast range of services including design, production and installation of its work, providing a consistently high level of service for its customers. The company's commitment to fulfilling its customers' requirements, combined with the high print quality produced by its HP presses has helped it to maximise customer loyalty. 75 percent of Pyramid Visuals' business comes from repeat customers. HP's technology has helped the company to evolve from a printer to a profitable print service provider.
www.hp.com
www.pyramidvisuals.co.uk
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