From the outside, the shop appears as any other London high street boutique, with a window of products adorned by the usual sprinkle of tinsel. However, on entering, you realize that things are quite out of the ordinary!

"There are no tills, no bags and no queues"

Whereas most other shops this month in London's West End are besieged by lines of sale-hungry customers, at Ebay the shopping experience was quite the opposite.

Each product on display is equipped with it's very own QR code (or quick response code), which means that by scanning with either their smartphone or tablet provided, customers can view and purchase items through the eBay website. The product is then delivered to their address within a couple of days.

Here at FESPA the idea of forging the relationship between print and online is very exciting, so without a second thought...the FESPA TV crew headed into London for some premature Christmas shopping...



Read more about QR codes here