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FESPA Summit
It was an action packed few days at the FESPA Global Summit 2011 in Barcelona and FESPA TV caught up with Ronen Zioni, EMEA Marketing Director at HP to hear his thoughts on the event, HP's position on planet friendly printing, and the topic of his presentation.

To find out more about the Global Summit, you can visit the website here
Chris Smith(FESPA Projects & Membership Services Manager) tells how FESPA's success has enabled it to support over 100 different projects through its 34 associations worldwide, explaining how the Sensations portfolio in particular is helping to showcase screen printed special effects to designers, buyers and agencies and goes on to discuss FESPA's ongoing responsibility to inform its members about environmental legislation and how this is being achieved. Finally, he considers the important role FESPA plays in providing opportunities, both through its associations and also through forums, seminars and other events, for printers to communicate and network with each other.
(CEO, Roland Digital Group) explains how Roland are creating added value for their customers with developments in their digital technology and also how the Roland Inkjet Academy is helping them make the most of the investment. He goes on to discuss how digital printing is giving printers the flexibility to respond to today's switch from mass to individualised production.
Benny Eriksen(Sign Service, Denmark) shares the philosophy of his business, how textile printing is showing surprising growth and provides unique challenges and how finishing and other services are in demand from customers, leading to increased networking between service providers.
Luis Christophe(Marketing Manager, Hewlett Packard) recounts the growth opportunities that have arisen in the market over the past few years and how HP's acquisitions have multiplied benefits for its print service provider clients. He explains how the FESPA/HP Digital awards are inspiring innovation in digital printing and finally, gives his opinion on how an overall approach to product management globally can be used to lessen the impact of digital printing on the environment.
Mark Alexander(Director of Marketing, Xaar) explains how Xaar has become a leading manufacturer of inkjet printheads and the importance of research and development in producing high quality, reliable and cost effective products, illustrated by Xaar's variable drop and through flow technologies.
Andreas Skantze(Managing Director, BIG Image) expresses a wish for quality rather than price to be the overriding factor in a competitive marketplace and emphasises that effective communication with clients to understand their aims and objectives more thoroughly will achieve optimum results for both client and supplier.
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