Forum Sponsors:
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What is the content of the event? |
The Compelling need to change! Beating the demand curve.
The Session
The world of selling signage and display is changing faster than ever before. Within the next 5 years you will have to face a decision: be a consultative partner to your clients or compete on price differentiation. Understanding your customer's needs is only the first step: You must be able to demonstrate to your customers how you will build sustained measurable value with them in their business.
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Seminar
sponsored by
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HP strongly supports the development of the digital signage market and sponsors Richard Finan's presentation, giving a flavour of HP's business development program and tools. Richard has worked closely with major organisations including Hewlett Packard, GEA, SCGWarburg, PriceWaterhouseCoopers, and WPP and has a wealth of experience in the world of digital print; from small businesses grossing sales of 7.5m Euros to 400m Euro companies.
Invigorating, Innovating and Inspiring your business to greater success
The reality is that buyers change businesses. The role of the printer
is to listen then activate solutions to enhance business success, value
and profit.
This session explores feedback from buyers and investigates how
re-modeling, differentiating your business & altering your
strategic direction can increase your profit and performance.
Patrick Maes
CPI Consulting
 I am not a printer!
The customer doesn't care how we print it. They want to see the
results! This session outlines how Simpson Group, one of the UK's most
innovative and successful printers has excelled at delivering what
their customers want. Mark will present a compelling insight into the
thinking, the approach and the process this innovative business is
deploying to generate value for their clients and profit for the
business.
Mark Simpson
Simpson Group
 The customer is the KING!
Despite the fact we are in a time of great change one thing remains the
same. This is the need to effectively meet the needs of your customers.
Paul is a leading business consultant and trainer and his sessions will
reveal and explore the need to understand, inspire and lead our
customers to demand inspirational solutions. Paul will be hosting many
of the interactive sessions and will place the delegate firmly in the
shoes of the customer.
Paul Streeter
Paul Streeter Consulting
 Innovation, Creativity and the Printer
Do all of these words genuinely go together? Peter is one of the
world's leading authorities on screen printing and digital imaging and
is also a creative thinker. This session explores how the need to think
like marketer is integral to exceeding customer expectation. Business
innovation is vital in order to place us at the point of purchase when
our customers think print.
Peter Kiddell
PDS Consulting
Price isn't an issue!
 Higher quality = higher profit
If price is your only differentiator there is only one way to go! And this is down.
Andreas, MD of Big Image Systems in Sweden, Germany and the US will take us on a journey to how you can charge more money per m² than you ever imagined possible.
Drawing on over 20 years experience running one of Europe's most successful large format imaging organizations, Big Image started in the theatre world designing sets and backdrops where experience, entertainment and impact is essential to production. When customers spend their money on advertising, online, direct mail, TV why is price not so much of an issue? We need to match other media, prove the value and take more of the marketing spend!
Andreas Skantze
BIG Image
 A Model for Success
A print business is not just a print business these days. Successful
printers are being forced to "think outside of the box" and deliver
significant marketing value to enhance the success of the clients
marketing campaign. Christian will give you his experience in
successfully developing Print and Display by creating a successful
model that has led to growing his business by over 200% in 3 years!
Christian Duykaerts
Print & Display
Day 1 will explore case presentations from leading brands, marketers and printers who are "thinking out of the box" and getting amazing business results. The content will also include real life research and feedback from leading print buyers as to "what the customers want" to give you the information, innovation and inspiration you need to add more value to your customer relationships.
Day 2 will feature smaller, practical workshops to start the process of application. This 2 tiered approach will deliver results to your thinking that will help you to optimise your performance and step outside your comfort zone when back at your business.
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