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Modern day Apparel Decoration offers a wide range of profitable opportunities. Industry Entrepreneurs Jimmy Lamb and Ed Levy will be providing several sessions aimed at introducing you to the possibilities of adding profitable Apparel Decoration production to your business.
Between them, they have over 40 years of experience in embroidery, digitizing, digital printing, sublimation, digital transfers, screen printing and textile laser and have pioneered several innovative techniques and processes for generating high quality designs on textiles. In addition to Business Ownership, they both speak frequently at venues around the world, have published several hundred articles on textile embellishment, and routinely provide consulting and training to major companies involved in apparel decoration.
Recent studies show that it takes approximately six times more energy, effort, time and money to bring in a new customer than it does to service existing customers. Thus, diversifying into apparel decoration, especially multiple processes, is the ideal way to expand your existing business, as each of your current customers has multiple needs.
The first session “Success In Starting An Apparel Decoration Business” (14:00-15:00, 21 February- Stand S100) will focus on the business concepts of adding apparel decoration to your current operation. Key topics will include production, selling, marketing and pricing your services and merchandise. Together, both Instructors will discuss what you will need to get things up and running easily and quickly. In addition, emphasis will be placed on creative sales techniques that ensure the highest level of sales success for imprinted textile products. And of course, they will relate to you real-life experiences that include business success, business challenges and a few business mistakes, all learned the hard way – through daily business management!
The second session, “Decorating Diversity” (15:30-16:30, 21 February- Stand S100) will be a discussion and explanation of the most common types of apparel decoration including the benefits and limitations of each. The goal is to provide critical information about how each works, what can be produced and how it fits into your current business. In addition, the equipment and production processes necessary for each will be discussed. Processes to be reviewed include embroidery, screen printing, direct-to-garment (DTG) printing, digital transfers, sublimation, sequins, and textile laser. In addition multi-media techniques such as combining printing with embroidery will be reviewed as well.
A third session, “Adding Depth And Dimension To A Design” (12:00 – 12:30, 24 February- Stand S100) is focused primarily on how to generate creative stitch techniques that add a unique three dimensional pattern to embroidered designs. The key to profitable embroidery is being able to feel as well as see all of the details of the image. Flat embroidery is not acceptable! Properly textured designs will always command a higher price and result in greater margins, without increasing the production costs. In addition the class will look at creative process such as digital appliqué and multi-media, which can also generate uniquely dimensioned designs with lower stitch counts.
All three presentations provide key information about apparel decoration and offer a unique perspective to see learn about current trends and see what new technologies are available to you’re the Business Owner. |
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Written by John Scrimshaw
The rush towards digital-textile signage shows no sign of slowing down, and any wide-format PSP keen to join this bandwagon needs to address several questions. Should it be UV pigment or dye-sub? And if dye-sub, should it be via transfer or direct? What do I need to know about fabric preparation and finishing? What do they really mean when they say that fabric, or a particular class of inks, is more sustainable?
That's why Digital Textile magazine is joining with FESPA to run a day's free programme in the Textile Talk Theatre at FESPA Digital, on Wednesday, February 22. We hope our speakers, including the cream of the print-machinery, inks and consultancy community, will help put these matters in perspective and give PSPs more confidence in their future investments.
Garment printers face a parallel set of questions. No one can deny the increasing take-up of direct-to-garment inkjet technology. Yet in the USA, which is ahead of Europe in this respect, a recent industry survey showed that still only a third of garment printers have moved into this area. What's the productivity equation, and what are the technical pros and cons of inkjet versus screen in the current state of print-head and ink development?
Whether your interest is garments or banners, the pace of technical development is such that the answers may change from month to month. But this event will offer a snapshot of today's state of industry and float some expert predictions of where it might go next.
To lead off the programme we have the invaluable insights of Dr John Provost, Technical Editor of Digital Textile and a leading global consultant in his own right. Bridging both the traditional textile and the imaging fields, he in uniquely placed to assess the scale of the penetration of digital printing into traditional markets and to see how developments in what often seem like separate worlds might affect each other. In the past two years the mainstream textile-printing market, whose business is mainly fashion and home furnishing, seems to have been racing towards ever higher print speeds, with the amazing MS-LaRio now achieving over 6,000 sqm/hour. Can any lessons be taken for the future flags and soft signage, or are such high speeds irrelevant to the industry's needs?
We hope PSPs and equipment suppliers alike will come along to hear the latest news and views – and perhaps to pose their own questions directly during the day's two panel sessions. The first, in the morning, will probe soft signage, while the second, in the afternoon, will focus on garment printing.
Digital Textile's contribution is just part of an extensive four-day programme in the Textile Talk Theatre, which will be in the FESPA Fabric section of the show. To see full details and timings, visit http://www.fespa.com/fabric/en/textile-talk-theatre.html. |
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