Exploring Personalisation using DPC from a Designers Perspective

Debbie McKeegan speaks to Lui Larocheski, has built a successful fashion brand in Brazil. They discuss fashion technology and its potential to offer personalised apparel, on-demand and the ongoing challenges.

Lui Larocheski trained as a fashion designer. Having built a successful fashion brand in Brazil and with an insider viewpoint -  Lui recognised the urgent need to digitise of the fashion manufacturing system. He now specialises in the implementation of DPC (Digital Product Creation). Lui helps business to think digital first – changing their design culture and in doing so accelerating the application of digital technology across the supply chain. We talked with him about fashion tech and its potential to offer personalised apparel, on-demand. Where do you start and what are the challenges?”
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Discover the latest innovations in personalisation at Personalisation Experience 2024 at the RAI Amsterdam, Netherlands from 19th - 22nd March 2024. Visitors will have the opportunity to hear from leading minds and innovators sharing knowledge and experiences, see the latest developments and technology in personalised print solutions and network with those looking to help you grow your business. Register here to visit and use code PEXJ401.  

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