| Nov 23rd |
| 18.00-20.00 |
Welcome cocktail reception |
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| Nov 24th |
| 08.30-09.10 |
Registration and coffee |
| 09.10-09.20 |
Welcome and Chairman’s Opening Remarks
Frazer Chesterman, Managing Director, FESPA |
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| THE FUTURE OF MARKETING AND COMMUNICATIONS |
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| 09.20-10.00 |
The next big thing – making the connection
Connection, Innovation, leadership, sustainability, new applications and more
Marcus Timson, Sales and Marketing Director, FESPA |
| 10.00-10.20 |
The big picture
Trends in print – exploring the connection between the shifting markets, shifting behaviours and factors that are fuelling change in our markets and communities and connects this with wide format digital inkjet production and the community we inhabit
Sophie Matthews-Paul, Associate Consultant, Infotrends |
| 10.20-10.50 |
KEYNOTE: The future challenges of communications – the importance of engagement
Exploring the role of print in the corporate communications landscape, highlighting the importance of customer engagement in establishing and maintaining value-adding relationships, Pedro will outline the benefits of actively engaging with the creative community, while stressing the need to understand the position of printed elements within a wider campaign.
Pedro Jacques de Sousa, CEO, EMEA
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| 10.50-11.20 |
WORKING COFFEE: SWOT Analysis
In groups, delegates and speakers will discuss their views on the sector, and its future within the structure of a guided Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis. Each group’s findings will be fed back to the group later in the day. |
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| EMEA INNOVATION LEADERS: Real examples of print innovation |
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| 11.20-11.40 |
Innovative engagement
How innovation and collaboration with customers & other print businesses generates significant measurable business results! Harnessing creativity, innovation and inspiration from Belgium’s leading retail POP provider & FESPA Board member – Christian’s story is one of success and commitment to a different approach that generates different results.
Christian Duyckaerts, Owner, Print and Display |
| 11.40-12.00 |
Application Case Study
Exploring the myriad new markets which the flexibility of digital printing and the plethora of new substrates and inks have opened up to today’s printer.
Ahmet Cem Turan, Production Consultant, Penta Reklam |
| 12.00-12.20 |
A new business model for signage?
A new model for applying web-to-print in the wide format and signage sector is delivering strong results in America. Hear first-hand how the model came about, the challenges in launching it and the reasons behind its success
JR Kraft, Owner and President, BuildASign.com |
| 12.20-12.40 |
Innovative solutions
Highlighting the flexibility of digital printing in allowing print service providers to explore new market niches, and offer new, enhanced solutions within the existing markets they serve.
Francois Martin, EMEA Marketing Director, HP |
| 12.40-12.50 |
Table Discussion
Share your thoughts and insights from the preceding presentations with your fellow delegates, in preparation for the Panel Debate |
| 12.50-13.10 |
Case Study Panel
Your chance to engage with the speakers, and probe deeper into the business models presented during the case study presentations
Christian Duyckaerts; Yasar Guvenen, Owner, Alvisual; Francois Martin, HP; Ahmet Cem Turan; Sophie Matthews-Paul; and Mark Alexander, Xaar |
| 13.10-14.10 |
LUNCH |
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| SUSTAINABLE COMMUNICATIONS: Challenging the myths |
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| 14.10-14.40 |
Planet-friendly printing is profit-friendly
Despite challenging economic conditions, the environment remains a priority for the world’s leading retailers, brands and the educated and demanding consumer is becoming less tolerant of products that don’t meet this planet friendly demand. Mike’s story is one of unwavering commitment, risk and reward. Printing for some of the most environmentally concerned brands in the world requires a passion for sustainability. Mike’s story proves that there is merit in being brave enough to meet the environmental challenge.
Mike Horsten, Owner, ZEMT Consulting, Netherlands |
| 14.40-15.00 |
Leading lights
An overview of available light technologies and their application and environmental impact. Covering LED, Neon, Electroluminescence, the mercury issue, and more
Dogu Aydinak |
| 15.00-15.30 |
WORKING COFFEE: SWOT feedback
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| CREATIVE CONNECTION – Connecting the communication community |
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| 15.30-16.00 |
Print Innovation
Exploring the use of print in the wider media mix with in-depth case study examples from recent campaigns and brand building activities. Highlighting the latest innovative uses of print in the areas of augmented reality, QR codes and more
Nick Sohnemann, Innovation Advisor, TrendOne
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| 16.00-16.30 |
Agency Keynote: Print plus
Where does large format print, particularly OOH and POS/POP sit in the wider media mix, today and in the future? Exploring integration between print/online/mobile. What does the agency look for in its print service provider?
Scott Seaborn, Head of Mobile, Ogilvy
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| 16.30-16.40 |
Table Discussion: Future of communication
Your chance to have your say! Delegates and speakers alike join to explore their vision of print within the communications mix of the future, from variable data printing, to QR codes, augmented reality and more, where do the print opportunities lie in the changing communication landscape over the next ten years? |
| 16.40-17.00 |
Creative exchange – what does the future hold?
A debate touching on the themes explored during the day, connecting corporate customers, agency figures and print service providers as they engage to define a shared vision of the future. |
| 17.00-17.15 |
Chairman’s closing remarks |
| 17.30-20.00 |
Drinks reception |
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| Nov 25th |
| 09.30 |
Transfer to Sign Istanbul exhibition – courtesy of HP |
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FESPA EMEA Summit Programme 958 Kb 
