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22nd February – Session 2 14.00- 14.25 Are you a Spammer?Identify the various methods of sending email that will make you a spammer and learn the 7 required elements that every email campaign must have to be spam free. This class is a must for anyone who sends emails to potential customers. Learning Objective will include; identifying common email mistakes, learn how to ensure emails meet spam guidelines and learn how to set up an email campaign through an email service. Jimmy Lamb Manager Of Education & Communications, Sawgrass Technologies and Ed Levy, President, Digitize4u, Inc and EmbForum  Click here to see the video and download the presentation14.50-15.30 Business Models Workshop Drawing on the model of Alexander Osterwalder in generating new business models and daring to think out of the box. An energy-boosting, challenging workshop, encouraging all participants to think differently about connectivity in our own industry. Hwie-Bing Kwee, Managing Director, Omnimark bv 15.30-15.50 Selling sustainable printing A key benefit of taking a more sustainable approach to printing is that you can win more business with environmentally concerned customers. But just how do you convince them that you are the right partner for their sustainable print sourcing needs? Stephen Goddard, Environmental Leadership Program Manager, HP Click here to see the video 15.50-16.25 Is it possible to win business even when yours is the highest priced quote? (workshop) Yes, it is - when you move beyond price and sell on value. In this workshop, Paul will share ideas and techniques for helping you and your company handle the price objection and sell your services on value. From reinforcing your credibility at the start of the sale to closing the deal at the end, the session will get you thinking about how to enhance your turnover in 2012. Paul Streeter-Jewitt, Managing Director, PSJ Training  Click here to see the video and download the presentation16.25-17.00 Why 90% of print buyers choose on price – and how to change their ways (workshop) What do you do if your sales team are constantly saying to you: “Price, we’re competing on price”? You don’t want to sell on price. You never have done. Maybe you’ve always focussed on service, really high class customer service. And now, it’s definitely becoming more challenging to get more print sales. In this presentation, Matthew Parker talks about how to create a sales message that works with print buyers. You’ll learn the importance of target audience. You’ll learn the importance of pain. And you’ll learn how and why to make your company stand out. Matthew Parker, Owner, Print and Procurement Click here to download the presentation |
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