| Broader drivers for growth in the region 21.10.2011 |
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By Frits Beurskens, Guest blogger Growth in an industry is always related to different aspects. Technological development in an industry is definitely one of the drivers, which will have an impact on growth. Since technology is basically available everywhere, it can contribute to the growth in all regions of the world. However, practically you see that growth related to technology is not necessarily the same in all regions of the world. Growth based on technology is always related to knowledge and skills of the people working with the technology. That is one of the reasons that there are differences between regions and countries. Introducing new technology without proper training to the user will not have the expected result. Training in this respect, is not only to train people on the actual use of equipment or software but also training on the process behind the software. How to "push the buttons" is easy to learn. Why and when to "push the buttons" is a different story. Good understanding of the process is necessary for correct implementation of (new) technology. It happens too often that companies invest in technology, get a basic training by vendors on how to use the technology but were not trained on correct implementation in the process. The result is that the expectations of the investments are not met. When a company invests in technology, it does that because it wants to achieve a certain growth, whether that is growth in revenues, growth in quality or growth in size. When the implementation of technology is not done correctly, the expected growth will not materialize. This goes for individual companies but also for the industry the companies belong to. The growth of the "Graphic Arts Industry" in a certain region depends, among others, strongly on the skills and knowledge of the people who are working in the industry. Formal training on background knowledge and correct training on implementation by vendors is therefore a condition for growth. 'The asian region is a hotspot' It should be clear that technology and education are important drivers to achieve growth. The Asian region is a "hotspot" for growth but to make this growth structural we should not forget to invest in knowledge transfer. |
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